transformers
Nostalgia Marketing. Why it works in China?
As China’s millennials feel the effects of an uncertain future, marketers are tapping into nostalgia-driven marketing campaigns to resonate with them. Read More
Report: Chinese Films are (Still) Flopping with Global Audiences
A new survey by a Chinese research firm finds that apart from kung-fu movies, China's film industry is struggling to produce blockbusters that resonate abroad. Read More
Hollywood Execs And Insiders Gather To Discuss: What Do Chinese Audiences Want?
From Korean dramas to travel tales, a recent Asia Society event provided U.S. industry insiders with a rundown of the key trends in China's film and television industry. Read More
China Film File: ‘Transformers’ Triumph, Protectionist Paranoia, And Golden Goblets
Welcome to China Film File, a weekly brief on the business of movies in China. Read More
China Film File: Stars In Shanghai, Transformania, And Brad Pitt’s Return
Welcome to China Film File, a weekly brief on the business of movies in China. Read More
China Film File: China At Cannes, Product Placement, And ‘Transformers’ Hype
Welcome to China Film File, a weekly brief on the business of movies in China. In this week’s news: Spiderman's top spot, China's presence at Cannes, and Alibaba's new film… Read More
Hollywood-China Co-Productions Could Gain Momentum With Transformers 4 Deal
Hollywood’s push for a place at the Chinese box office grows stronger by the week, as Paramount Pictures recently signed a China co-production agreement for Transformers 4. Read More
