traditional culture
Why China’s Hanfu Trend Won’t Cool Down
Young Chinese have elevated traditional Hanfu dress from a niche hobby to a consumer market of 400 million people. But can brands tap into this trend? Read More
How Chinese Consumers Reacted to Dragons on the Runway at the Victoria’s Secret Fashion Show
Chinese viewers were not very impressed by a dragon and other Chinese elements that appeared on the runway at this year's Victoria's Secret Fashion Show. Read More
China’s “Confucius Entrepreneurs” Spend Lavishly On Literary Feasts
The burgeoning interest in traditional culture among China's newly wealthy is expanding into the culinary world as cashed-up entrepreneurs dish out upwards of $240 apiece for literature-inspired feasts. Read More
