traditional culture
Roar of Applause for Bulgari’s Year of the Tiger Campaign
While Chinese New Year campaigns are often hit or miss, Bulgari strikes a cord with consumers by spotlighting exclusive products and traditional customs. Read More
Stephy Fung: The Artist Behind the First 3D Qipao
3D artist Stephy Fung, who brought China’s beloved qipao to life digitally, talks to Jing Daily about working in the exploding online sector. Read More
What China’s “Lying-Flat” Trend Means For Luxury Brands
Thanks to China’s new lying flat movement, young consumers are choosing slower lifestyles. But can luxury brands connect with this trend? Read More
Why China’s Hanfu Trend Won’t Cool Down
Young Chinese have elevated traditional Hanfu dress from a niche hobby to a consumer market of 400 million people. But can brands tap into this trend? Read More
How Chinese Consumers Reacted to Dragons on the Runway at the Victoria’s Secret Fashion Show
Chinese viewers were not very impressed by a dragon and other Chinese elements that appeared on the runway at this year's Victoria's Secret Fashion Show. Read More
China’s “Confucius Entrepreneurs” Spend Lavishly On Literary Feasts
The burgeoning interest in traditional culture among China's newly wealthy is expanding into the culinary world as cashed-up entrepreneurs dish out upwards of $240 apiece for literature-inspired feasts. Read More
