Tracking the Trends for 2021
Tracking the Trends for 2021: A Guide to China’s New-Generation Consumer
As we enter what will undoubtedly be dubbed "The Chinese Decade," the "Tracking the Trends for 2021: Guide to China's New-Generation Consumer" white paper is essential for brands reconsidering their… Read More
Webinar: How Collaborations Are Defining Experiences in China
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. While many brand pairings may… Read More
Register: How Collaborations Are Defining Experiences in China
Register for Jing Group x TONG's "How Collaborations Are Defining Experiences in China" to learn the importance of brand collaborations for China strategies in 2021. During the webinar, we'll discuss… Read More
How Luxury Brands Can Ally China’s Rising Creative Communities
In post-lockdown China, three dynamic groups — gamers, LGBTQ+, and outdoor sports — have ballooned in popularity. But can luxury brands woo them? Read More
Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
Why Cultural Content Is Key To The Future Of Short Form Engagement
With more than 600 million daily users, Douyin is close to branding itself as the mainstream's foremost creative and educational platform. Read More
Why Luxury Needs China’s Impact-Conscious Consumers
Younger Chinese citizens' responses to the outbreak of COVID-19 are resulting in the rise of a new, impact-conscious consumer. Read More
