toplife

Two luxury brands, including Hermès-owned Shang Xia, launched official stores on JD.com's Toplife this week. Read More

Consumers are growing sick and tired of fake influencer marketing content on social media sites, an op-ed by Jiemian states. Read More

In an exclusive Q&A with Jing Daily, Secoo's new international CEO Federica Marchionni spoke about her take on the Chinese market. Read More

According to experts, the new partnership with LVMH will allow Secoo to leverage the conglomerate’s strength in retail to further expand in the luxury market. Read More

China’s e-tailers are expanding into the luxury sector through customer insights, hi-tech experiences, and exclusive offerings. Read More

From 'Fendiman' by Jackson Wang, to 'Burberry Made' by Kris Wu, luxury labels are harnessing the talents of China's biggest pop stars. Read More

China's Generation Z is remarkably different from the previous generation. These are the mistakes luxury marketers keep making when targeting this group. Read More

WeChat had banned the shares of an H5 campaign video from Douyin to WeChat's Moments feed after the video went viral on the app. Read More

Social commerce is a big trend in China, but how well does it work for luxury brands? Read More

Hu Shengli successfully grew JD.com's dominance in the sale of electronics online. What can he accomplish as head of fashion? Read More