Tong Digital
What is a KOC? Behind China’s Latest Influencer Trend
KOCs might only have a few hundred followers and focus on product reviews, but they are fast becoming a brand-friendly way to reach Chinese consumers. Read More
Three Future Trends in Chinese Luxury
At a recent Tong Digital breakfast briefing, the future of Chinese luxury was discussed, and some surprising points were made. Read More
What’s Love Got to Do With it? The Chinese Holidays Brands Really Need to Know About!
In China, what began as innocent gestures of love has now been transformed into massive shopping festivals throughout the year. Read More
Three Tips for New WeChat Marketing From London’s Luxury and WeChat Conference
Here are 3 takeaways from the "Luxury and WeChat" conference, hosted by Tong Digital and Diligent Commerce, in London last week. Read More
