Tommy Hilfiger

The Jing Daily team is pleased to introduce the Jing Daily Fashion Week Score, which evaluates a range of parameters to assess how a brand’s collection resonates with Chinese audiences. Read More

The Met Gala 2019 still took Chinese social media by storm even though the theme, “Camp: Notes on Fashion,” was an unfamiliar concept to Chinese culture. Read More

Hong Kong actor Shawn Yue, who is the brand ambassador for Tommy Hilfiger in China, had the largest influence on consumer purchases in Q4 2018. Read More

They’re an artful group whose alluring travel posts on social media offer aspirational value and are highly persuasive to consumers. Read More

Buzzwords like “big data” and “artificial intelligence” have become commonplace in many of today’s business conversations, but what exactly do they mean for luxury industries? Read More

Fan Bingbing slipped to third behind Hong Kong actor Shawn Yue, who became the brand ambassador of Tommy Hilfiger last summer. Read More

Livestreaming has become a compelling new shopping experience in China, but it can also pose challenges for luxury brands. We join livestreamer Haoran during a session at C.O. Bigelow. Read More

The ‘See Now Buy Now’ fashion model seems to have fared much better in China than in the United States or Europe thanks to Alibaba. Read More

Veteran fashion and luxury investors at the New York Fashion Forum discussed the present and future of cross-border investment. Read More

The American fashion and lifestyle brand Tommy Hilfiger has appointed Shawn Yue brand ambassador for its menswear collection to cash in on the country's wealthy male population. Read More