tom ford
Why Failing At Messaging Can Have Fatal Results
Brands that create generic messages cannot reach their full potential in pricing. What should be luxury’s superpower can easily become its kryptonite. Read More
A Return to NYFW Doesn’t Disappoint
Even though the pandemic is far from over, America's fashion capital didn’t disappoint during NYFW. But did it interest China’s fashion lovers? Read More
Who’s Winning The Male Fragrance Race In China?
Male fragrance is one of China’s fastest-growing sectors, with staggering 117-percent growth in the first quarter of 2021. But what names are winning? Read More
Does Gucci Need a Reset?
Gucci’s 2020 financial performance was disappointing, with some critics suggesting that the brand needs a dramatic reset. But that’s far from the case. Read More
What China’s Male Beauty Market Will Look Like In 2021
2020 saw many new men’s makeup brands enter China’s e-commerce space. But what’s behind that growth, and where is the male beauty market headed? Read More
Despite NYFW Going Digital, Brands Struggled to Connect to China
The theme of NYFW was the positive transformations that have emerged from the pandemic, but connections with Chinese audiences were few and far between. Read More
How To Win In Luxury Fashion During The COVID-19 Crisis
Finding novel business opportunities is even more crucial when the prospect of an economic upturn remains uncertain, and luxury brands are no exception. Read More
Can the Reality Idol Show, Youth With You 2, Create More Fashion Darlings?
Youth With You, now in season 2, is an iQiyi talent competition/reality show that aired in March, during the COVID-19 lockdown, and became a hit in China. Read More
In Luxury, Leadership is Crucial in a Crisis
Disruption, whether it comes from the virus outbreak or technology, is always trying for brands. But what gets everyone through it is leadership. Read More
Introducing Feng Mao, Richemont and Alibaba’s New Venture
Feng Mao, the new high-end online joint venture between Alibaba and luxury monolith Richemont gives Chinese consumers to the world’s leading luxury brands. Read More
