tom ford
Can Tom Ford survive without Tom Ford?
Following Tom Ford’s sale to Estée Lauder and Ford’s exit from the label this year, Peter Hawkings makes his debut as the new creative director. Read More
Estée Lauder’s sales slump shows why beauty brands aren’t yet benefiting from increased Chinese tourism
The beauty giant posted a slump in sales in its most recent earnings report, highlighting how daigou restrictions are impacting beauty — for now. Read More
Tom Ford Changed The Fashion Industry, But His Future May Lie In Beauty
Tom Ford has announced his sudden departure from his namesake fashion line. But even with the brand's status in flux, his beauty label remains a powerhouse in the industry. Read More
Gucci Is Now At A Critical Juncture. Here’s What Luxury Brands Can Learn.
Since the departure of Alessandro Michele, Gucci seems lost. To reinvent itself, the luxury brand will need to be crystal clear with its storytelling. Read More
Why Failing At Messaging Can Have Fatal Results
Brands that create generic messages cannot reach their full potential in pricing. What should be luxury’s superpower can easily become its kryptonite. Read More
A Return to NYFW Doesn’t Disappoint
Even though the pandemic is far from over, America's fashion capital didn’t disappoint during NYFW. But did it interest China’s fashion lovers? Read More
Who’s Winning The Male Fragrance Race In China?
Male fragrance is one of China’s fastest-growing sectors, with staggering 117-percent growth in the first quarter of 2021. But what names are winning? Read More
Does Gucci Need a Reset?
Gucci’s 2020 financial performance was disappointing, with some critics suggesting that the brand needs a dramatic reset. But that’s far from the case. Read More
What China’s Male Beauty Market Will Look Like In 2021
2020 saw many new men’s makeup brands enter China’s e-commerce space. But what’s behind that growth, and where is the male beauty market headed? Read More
Despite NYFW Going Digital, Brands Struggled to Connect to China
The theme of NYFW was the positive transformations that have emerged from the pandemic, but connections with Chinese audiences were few and far between. Read More
