tom ford
Farfetch and Tmall are Taking Influencer Collaborations to the Next Level
Farfetch joined forces with Mr. Bags to launch a Mini Program store, while Austin Li became the first KOL to launch a Tmall Global Influencer Store. Read More
Learning from Gucci’s Wild Success with Millennials and Gen Z
Gucci is on track to become the largest luxury fashion brand in the world if its growth trajectory continues at its current pace. Read More
In China, Men’s Makeup Isn’t a Threat to Masculinity — It’s Self-improvement
Behind the “mainstreamization” of China’s men makeup lies a psychological driver that is fundamentally different than the Western norm. Read More
What China’s Arcade-Game Obsession Says About the Future of Retail Gamification
Luxury brands are leveraging on young Chinese's love for gaming and luxury shopping to enhance the overall brand experience. Read More
The Untapped Male Beauty Market in China
Brands have begun to meet these new demands, including Tom Ford’s concealer for men and Chanel’s Boy de Chanel cosmetics are selling well on Tmall. Read More
China’s Millennial Burnout Culture Wear Luxury Like a ‘Badge’
Overworked and highly ambitious, many "burnout" Chinese millennials are turning to luxury shopping as a gesture of self-reward or self-care. Read More
Estée Lauder Companies Follows Strong Earnings with a Retail Price Cut in China
American premium beauty giant Estée Lauder Companies cut retail prices in mainland China – a move that is poised to sustain its robust growth in the market. Read More
How a Mall Is Bringing Everyone, Including Bernard Arnault, to Chengdu
Chengdu IFS, the city's top luxury shopping destination, is helping international luxury brands sell to Chinese consumers in second- and third-tier cities. Read More
Chinese Whispers: Alibaba Courts Valentino for Luxury Pavilion, and More
Valentino became the latest luxury brand to launch an official store on Alibaba Tmall's luxury portal Luxury Pavilion. Read More
Three Tips for NYFW Newbies from Simon Collins
Here are three tips from influential fashion educator Simon Collins for Fashion Week newcomers that can quickly turn an amateur into a pro. Read More
