Tokyo Olympics
Louis Vuitton Mounts a Tiger Tail at New Flagship Maison in Chengdu
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Anta Versus Adidas: Will the Chinese Sportswear Brand Win?
Chinese sportswear brand Anta is on track to overtake adidas in market value. How did it manage to rival more renowned brands? Read More
How Luxury Brands Can Tap Into The Tokyo Olympic Games
China has been a strong presence at the Tokyo Olympic Games this year. But can luxury players seize this branding and marketing opportunity? Read More
