tod’s
Sales Soar at JD’s 618 Promotion
JD’s recent 618 Grand Promotion was a roaring success despite the fallout from the COVID-19 pandemic. But how has JD kept their business thriving? Read More
Tod’s Leverages Idol Power In China To Boost Image
The Social Edition is our weekly series highlighting luxury initiatives in China’s social media landscape: WeChat, Weibo, Tmall, Douyin, and beyond. Read More
Hogan Is Poised For A Bounce In China With New Ambassador Yang Yang
Hogan has appointed male Chinese actor Yang Yang as its global ambassador. How does this partnership manifest the brand’s long-term vision? Read More
6 Ways JD Luxury Attracted Record Sales At Singles’ Day
JD Luxury benefited from pent-up, post-COVID-19 demand, and it saw Single’s Day sales jump by 138 percent, year-on-year, but how did they do it? Read More
At Milan Fashion Week, Brands Double Down On China
Milan put on quality fashion shows during the pandemic, even though international attendee figures were down again, and most chose to watch online. Read More
Can Luxury Brands Survive In China Without Online Partners?
With the rise of online shopping in China, it’s become increasingly important for global luxury brands to form a partnership with an e-commerce company. Read More
Milan Fashion Week Pivots to Livestreaming Amid Virus Fear
With the help of Tencent, Milan Fashion Week took the unprecedented step to livestream all runway shows to reach a locked down China. Read More
Roger Viver Appoints Post-00s Star Ouyang Nana as Their Spokesperson in China And More
Roger Vivier is betting on the 19-year-old star Ouyang Nana to attract more young consumers and rejuvenate its brand image in China. Read More
How Politics in China Will Shape Luxury’s Future
Given the continuing crisis in the Greater China market, the question for luxury brands is how to approach the this market over the rest of 2019 and 2020. Read More
Reshaping Luxury’s Old Boundaries
Companies specializing in luxury goods has been forced to expand beyond its historical boundaries, moving into “experiential” spaces. Read More
