tod’s

With the help of Tencent, Milan Fashion Week took the unprecedented step to livestream all runway shows to reach a locked down China. Read More

Roger Vivier is betting on the 19-year-old star Ouyang Nana to attract more young consumers and rejuvenate its brand image in China. Read More

Given the continuing crisis in the Greater China market, the question for luxury brands is how to approach the this market over the rest of 2019 and 2020. Read More

Companies specializing in luxury goods has been forced to expand beyond its historical boundaries, moving into “experiential” spaces. Read More

In the latest collaboration with Mr. Bags, Tod’s sold out 320 "Unicorn D Styling" limited-edition handbags, garnering approximately 4.77 million RMB in sales. Read More

Starting from June, the Italian luxury conglomerate Prada Group will make two of its key brands – Prada and Miu Miu – available on Secoo. Read More

Overworked and highly ambitious, many "burnout" Chinese millennials are turning to luxury shopping as a gesture of self-reward or self-care. Read More

Luxury e-commerce platform has partnered with French footwear brand Roger Vivier to offer customers a limited-edition shoe during WOW Brand Week. Read More

Fashion brands need new marketing approaches to meet the needs of the more discerning Chinese consumers. The approach requires Culture Marketing. Read More

French luxury footwear brand Roger Vivier expanded westward in China by launching its second retail store at IFS shopping mall in Chengdu. Read More