tod’s

Fashion brands need new marketing approaches to meet the needs of the more discerning Chinese consumers. The approach requires Culture Marketing. Read More

French luxury footwear brand Roger Vivier expanded westward in China by launching its second retail store at IFS shopping mall in Chengdu. Read More

Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China. Read More

In China, two recently-released Celine handbags designed by Creative Director Hedi Slimane have met serious backlash on social media. Read More

Luxury fashion brands are increasingly targeting affluent Chinese female consumers with their hard-to-resist, high-end shoes. Read More

Here are the top Chinese teen heartthrobs that you need to start following on Instagram. Read More

Despite the shaky response from investors, Alibaba still looks undervalued to analysts. Read More

Perrin Paris and Cha Ling are two of the smaller brands to join TopLife this early in its development. What motivated the decision? Read More

Social media sites in China have three times as many bots per active user as Twitter. Influencers, brands, and the sites themselves are all complicit in the deception. Read More

Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More