to summer
Meet The Local Fragrance Brands Preparing To Go Global
Gabby YJ Chen looks at three Chinese fragrance labels ready to enter the international market. Which will be the first to smell worldwide success? Read MoreChinese Fragrance Label To Summer Leads Mid-Autumn Festival Marketing
To Summer has officially unveiled its Tmall flagship store and released Mid-Autumn Festival limited-edition gift sets exclusively on the marketplace. Read MoreChinese Label Wins With Limited-Edition New Year’s Fragrance
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More