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Western luxury brands can learn from the rise of the worry-free narrative in China, helping them better navigate the crisis and connect with consumers. Read More

Navigating China's ambiguity towards LGBTQ+ issues is not easy for global brands. But fashion has always been the agents of change. Read More

Competition between Tmall and JD.com in the luxury sector is more heated than ever as luxury players are getting on board with digital channels in China. Read More

This season, facing unprecedented disruption to brands, stores and supply chains, Shanghai Fashion Week’s industry elite chose a new approach. Read More

COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More

Sales have taken a hit in China during the outbreak, but KOIs have used this moment to get closer to their fans—something fashion brands could learn from. Read More

Global beauty players have been lining up to dive into China’s lucrative beauty market and cult brand Huda Beauty is the latest to try and make a splash. Read More

China's luxury fashion industry is struggling with the COVID-19 epidemic, but there are things brands can do to better position themselves for the future. Read More

Shanghai Fashion Week’s digital makeover provides a welcome outlet for designers to connect with China’s massive online customer base. Read More

In recent years the showroom scene in Shanghai has mushroomed. Now, as the fashion week goes digital, we investigate how they are coping with the shift. Read More