tmall
H&M Returns To Tmall But It’s Far From Business As Usual
H&M has returned to Alibaba's Tmall platform 16 months after the Xinjiang backlash. But can the fast fashion company ever win back local shoppers? Read More
China’s Skateboarding Roll Is Just Beginning
Skateboarding has been exploding in popularity in China since the Tokyo Olympics. Jing Daily explores why the sport, and culture, are becoming mainstream. Read More
Tmall’s Latest Platform Proves That Digital Collectibles Are Taking Over China
As demand for digital collectibles buoys the Chinaverse, Tmall is seizing the opportunity with its latest mobile app marketplace dedicated to the craze. Read More
How Luxury Can Benefit From Tencent and Alibaba’s Thawing Relations
WeChat’s latest move gives hope to luxury brands that have been wanting to build coherent user-focused online experiences for local users. Read More
Is China’s ‘618’ Shopping Fever Cooling Down?
The revenge consumption that emerged in 2020 is hard to replicate in 2022, as Chinese consumers have become more rational and cautious. Read More
Nike Ends Running App in China Indicating Uphill Struggle
Nike’s popular running app has announced the suspension of its services in China. Is the sportswear giant losing even more footing in the local market? Read More
Meet Tmall’s 8 Types of Chinese Shopper
Tmall has categorized labels for eight types of young local shoppers. Will these recommendation lists boost the appeal of niche brands? Read More
Can the ‘Lipstick King’ Help Tencent Huiju Luxury Reach an Audience?
Tencent Huiju Luxury has joined hands with top livestreamer Austin Li. But will it help the fledgling e-commerce platform? Read More
Think You Know How To Sell Hard Luxury to China’s Gen Z? Think Again.
The digital and mobile-first nature of Chinese millennials and Gen Zers presents a unique opportunity and challenge for selling hard luxury. Read More
Does Decentralized Commerce Have a Future in China?
China’s Web3 environment is shaping up to be a very unique place, meaning its application for e-commerce is likely to differ from that in western countries. Read More
