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China’s primary and secondary sneaker markets experienced turbulence during the COVID-19 pandemic, but is China's “sneaker bubble” finally about to burst? Read More

China and South Korea are the two countries that have recovered from COVID-19 the fastest, but their luxury market rebounds look quite different. Read More

Xiaolu Liu, the founder of the homegrown lifestyle brand NEIWAI, spoke with Jing Daily about what it takes to become a successful DTC brand in China. Read More

Brands have avoided working directly with daigou for a long time due to legitimate long-term concerns, but will pressures from COVID-19 change their minds? Read More

Netizens coined the term "Guochao" to describe local designers who were making Chinese nationalism trendy. Today, brands need to go beyond is basic concept. Read More

Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Read More

To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts. Read More

Beauty sales plummeted as COVID-19 started. Now, we are seeing growth in the sector as brands adapt fast to shifting dynamics. Read More

The allure of live-streaming e-commerce in China appears too good to be true, so we uncover the scams and struggles facing this emerging space. Read More

A few luxury brands’ livestreaming attempts sparked backlash this year for poor video and staging quality, so how will Secoo avoid the same pitfalls? Read More