tmall

Wearable tech has been a failing market until a new Huawei and Gentle Monster collaboration that China is obsessed with — smart eyewear. Read More

Predictive trend-spotting is already a fast-growing area of investment for many major brands and e-commerce retailers. But can they really see the future? Read More

The weakened Yuan, economic slowdown, and a heightened level of patriotism were just a few of the factors forming this year’s consumption trends. Read More

Organic and green skincare is increasingly important to Chinese consumers, but can new beauty brands compete with massive, entrenched global brands? Read More

This year, The BoF 500, the definitive index of the people shaping the fashion industry, saw six Chinese individuals added to the list. Read More

Tmall will bring “see now, buy now“ model to Paris Fashion Week, allowing consumers to shop runway show piece directly at the convenient from their phone. Read More

While other brands may only be pushing Gen Z to buy, Alibaba attempts to create a model which both supports creativity and feeds back into sales. Read More

Set to kick off in December 2019, Coach’s third Tmall launch will be part of a promotional push on the platform’s luxury channel, Tmall Luxury Pavilion. Read More

The world’s two largest e-tailers, Alibaba and Amazon, are viewed as rivals engaged in a global showdown, but the reality is far more complex. Read More

Tmall’s China Cool events at NYFW was a popular draw, but are they getting any closer to proving that China's creatives are on a world-class level? Read More