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Tag

tmall

  • Policy

    China’s “Quality Crackdown” Puts Coach, Tory Burch in Crosshairs

    Avery Booker  |   Share
    This kind of crackdown, which predominantly targeted American brands, is common for foreign brands in China around times of high international tension. Read More
  • Case Study

    How L’Oréal Sales Surpassed One Billion RMB on Singles’ Day

    Ker Zheng  |   Share
    L’Oréal became the top selling beauty brand on Tmall this year, beating out peers Estée Lauder and SK-II. Here's how they did it. Read More
  • Beauty & Health

    Will Alibaba’s AR Makeup Technology Change the Chinese Beauty Market?

    Zheyu Chen  |   Share
    It may take some time for Chinese beauty customers to fall in love with the virtual experience of AR makeup tools, but the potential is promising. Read More
  • Tech

    App Watch: Why Luxury Brands Should Harness Zhihu’s Marketing Power

    Tamsin Smith  |   Share
    China’s largest Q&A platform, Zhihu, is an insightful way for brands to respond to a shift in cultural attitudes towards luxury spending. Read More
  • Trending in China

    What Luxury Brands Can Learn from Starbucks About Voice-Assist

    Jessica Rapp  |   Share
    Like Starbucks, major consumer brands have responded to China’s growing enthusiasm for voice assistants. Will this be a wakeup call for luxury brands? Read More
  • Market Trends

    Luxury Brands Gear Up For a Tough Year Ahead in China

    Avery Booker  |   Share
    China’s Q3 economic results showed that growth had dropped to its lowest level in almost 30 years. What impact will this have on luxury brands in 2020? Read More
  • Tech

    Can China Ignite the Wearable Tech Market with Smart Eyewear?

    Wenzhuo Wu  |   Share
    Wearable tech has been a failing market until a new Huawei and Gentle Monster collaboration sparked China's latest obsession: Smart eyewear. Read More
  • Fashion

    Chinese Designers Try Predictive Trend Analysis On For Size

    Avery Booker  |   Share
    Predictive trend-spotting is already a fast-growing area of investment for many major brands and e-commerce retailers. But can they really see the future? Read More
  • Market Trends

    What Luxury Brands Can Learn from Golden Week 2019

    Ruonan Zheng  |   Share
    The weakened Yuan, economic slowdown, and a heightened level of patriotism were just a few of the factors forming this year’s consumption trends. Read More
  • Market Trends

    Why Natural Skincare Brands are Targeting China

    Avery Booker  |   Share
    Organic and green skincare is increasingly important to Chinese consumers, but can new beauty brands compete with massive, entrenched global brands? Read More
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The Luxury Symposium 2020
January 20, 2020 @ 2:00 pm - 6:00 pm
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March 3, 2020 - March 5, 2020
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