tmall
China’s “Quality Crackdown” Puts Coach, Tory Burch in Crosshairs
This kind of crackdown, which predominantly targeted American brands, is common for foreign brands in China around times of high international tension. Read MoreHow L’Oréal Sales Surpassed One Billion RMB on Singles’ Day
L’Oréal became the top selling beauty brand on Tmall this year, beating out peers Estée Lauder and SK-II. Here's how they did it. Read MoreWill Alibaba’s AR Makeup Technology Change the Chinese Beauty Market?
It may take some time for Chinese beauty customers to fall in love with the virtual experience of AR makeup tools, but the potential is promising. Read MoreApp Watch: Why Luxury Brands Should Harness Zhihu’s Marketing Power
China’s largest Q&A platform, Zhihu, is an insightful way for brands to respond to a shift in cultural attitudes towards luxury spending. Read MoreWhat Luxury Brands Can Learn from Starbucks About Voice-Assist
Like Starbucks, major consumer brands have responded to China’s growing enthusiasm for voice assistants. Will this be a wakeup call for luxury brands? Read MoreLuxury Brands Gear Up For a Tough Year Ahead in China
China’s Q3 economic results showed that growth had dropped to its lowest level in almost 30 years. What impact will this have on luxury brands in 2020? Read MoreCan China Ignite the Wearable Tech Market with Smart Eyewear?
Wearable tech has been a failing market until a new Huawei and Gentle Monster collaboration sparked China's latest obsession: Smart eyewear. Read MoreChinese Designers Try Predictive Trend Analysis On For Size
Predictive trend-spotting is already a fast-growing area of investment for many major brands and e-commerce retailers. But can they really see the future? Read MoreWhat Luxury Brands Can Learn from Golden Week 2019
The weakened Yuan, economic slowdown, and a heightened level of patriotism were just a few of the factors forming this year’s consumption trends. Read MoreWhy Natural Skincare Brands are Targeting China
Organic and green skincare is increasingly important to Chinese consumers, but can new beauty brands compete with massive, entrenched global brands? Read More