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Can the ‘Lipstick King’ Help Tencent Huiju Luxury Reach an Audience?
Tencent Huiju Luxury has joined hands with top livestreamer Austin Li. But will it help the fledgling e-commerce platform? Read More
Think You Know How To Sell Hard Luxury to China’s Gen Z? Think Again.
The digital and mobile-first nature of Chinese millennials and Gen Zers presents a unique opportunity and challenge for selling hard luxury. Read More
Does Decentralized Commerce Have a Future in China?
China’s Web3 environment is shaping up to be a very unique place, meaning its application for e-commerce is likely to differ from that in western countries. Read More
Xiaohongshu Launches New Collaboration with Homegrown Brands
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
How Farfetch Is Ramping up Their Bets in China
Before the sixth edition of the Luxury Symposium, Jing Daily spoke to Alexis Bonhomme about Farfetch’s latest moves in China. Read More
Introducing Chinese Youth’s Latest Buzzword — Emo
China’s newest trending buzzword with young people is “Emo,” suggesting a growing struggle in their social and work lives. But can luxury brands help? Read More
Why Chinese Fragrance Brands Are Outpacing Their Global Competitors
Just as C-beauty brands become all the rage among young consumers, Chinese fragrance producers are appealing to the new generation of shoppers. Read More
Would a Farfetch-YNAP Merger Be a Boon for Niche Brands in China?
Farfetch and YNAP are discussing a merger. And with growing Gen-Z appetites for niche brands, are small luxury businesses looking at a huge opportunity? Read More
How Prada Stresses E-Commerce in New China Plan
While it also opened new stores this year, Prada is hellbent on creating more e-commerce opportunities in China these days. Jing Daily explains how. Read More
How Tmall’s ‘Pitch Fest’ Leveled the Playing Field of Niche Beauty Brands
Double 11 has become a massive opportunity for emerging beauty brands, even though they must compete against global beauty giants. Read More
