tmall

This kind of crackdown, which predominantly targeted American brands, is common for foreign brands in China around times of high international tension. Read More

L’Oréal became the top selling beauty brand on Tmall this year, beating out peers Estée Lauder and SK-II. Here's how they did it. Read More

It may take some time for Chinese beauty customers to fall in love with the virtual experience of AR makeup tools, but the potential is promising. Read More

China’s largest Q&A platform, Zhihu, is an insightful way for brands to respond to a shift in cultural attitudes towards luxury spending. Read More

Like Starbucks, major consumer brands have responded to China’s growing enthusiasm for voice assistants. Will this be a wakeup call for luxury brands? Read More

China’s Q3 economic results showed that growth had dropped to its lowest level in almost 30 years. What impact will this have on luxury brands in 2020? Read More

Wearable tech has been a failing market until a new Huawei and Gentle Monster collaboration sparked China's latest obsession: Smart eyewear. Read More

Predictive trend-spotting is already a fast-growing area of investment for many major brands and e-commerce retailers. But can they really see the future? Read More

The weakened Yuan, economic slowdown, and a heightened level of patriotism were just a few of the factors forming this year’s consumption trends. Read More

Organic and green skincare is increasingly important to Chinese consumers, but can new beauty brands compete with massive, entrenched global brands? Read More