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China’s high-tech powerhouses Tencent and Alibaba are moving into the digital marketing business. And that has huge implications, opportunities, and challenges for luxury brands and digital agencies. Read More

While international brands typically default to selling on Tmall or JD.com, there are more niche cross-border platforms with lower barriers to entry. Read More

Speaking to Jing Daily in Shanghai, Global Chairman and CEO Claudio Del Vecchio told us he believed in the brand, but not the way it was previously being presented in China. Read More

Nine Chinese jewelry and fashion companies are ranked by Deloitte to be among the global top 100 luxury goods firms, along with LVMH, Kering, and Estee Lauder Company. Read More

One of the biggest headaches for brands and marketers using WeChat are the complicated rules and often unclear rules about external links. This article summarizes the main restrictions and suggests alternatives. Read More

Livestreaming has become a compelling new shopping experience in China, but it can also pose challenges for luxury brands. We join livestreamer Haoran during a session at C.O. Bigelow. Read More

A new study by Frost & Sullivan and China e-commerce partner Azoya unveils the challenges brands face in navigating China’s online shopping ecosystem. Read More

What do senior executives from Boston Consulting Group, Chanel, Quintessentially, and more say about the importance of women in the Chinese luxury market? Read More

There are six key ways that Chinese e-commerce players have helped assuage doubts and grow the market 2,000 percent in the past seven years. Read More

There's real demand for high-end beauty brands on the platform, with the previous record set by Givenchy. Read More