tmall
Is Outdoor Brand Arc’teryx Quietly Pivoting to a “China First” Strategy?
How much Amer Sports and Arc’teryx will change under Chinese leadership? China is shifting from an important market to the most important market. Read More
5 Tips For Choosing The Best KOL Livestreamer
Choosing the right KOL livestreamer can be tricky for brands working in China, but these five tips can help you find the best fit. Read More
IMG Deal Will Bring US Designers To A Huge Chinese Audience
A deal between IMG and Tmall to digitally amplify American designers’ collections across China is sure to tip the fashion industry even further eastward. Read More
Trending Brands on Chinese Reality Shows: Luxury’s First Steps
From partnering with major e-commerce platforms to signing up the hottest young celebrities, China has transformed how luxury brands position themselves. Read More
Luxury Brands Have Only Scratched The Surface of China’s E-Commerce
China's e-commerce system thrived during China’s coronavirus lockdown, showing that the luxury market has a promising future with many more possibilities. Read More
How Chinese Tech Builds Trust, Part II: China’s Marketplaces Are Like Tinder for Brands
Content production, engagement, and storytelling are key elements when brand communication is taking place largely through digital feeds. Read More
What Luxury Brands Can Learn From Bonnie & Clyde’s Beauty Disruption in China
As the demands of Chinese beauty consumers change, local independent beauty brands with personalities that offer exclusive technology are growing in appeal. Read More
Prada Sees Explosive Growth With New E-tail Strategy
Though the brand initially took the wrong approach in China, Prada broke sales records by changing course and embracing Chinese e-commerce channels. Read More
Are Luxury Brands Losing The Battle Against Alibaba’s Counterfeiters?
Jing Daily recently discovered that Taobao’s algorithm goes as far as promoting counterfeit goods through mobile payment app Alipay. Read More
Could New Threats Force Alibaba Out Of Taiwan?
The Taiwanese government is giving a local Taobao branch, owned by Alibaba, six months to re-register as a Chinese investment, or it must leave the country. Read More
