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This season, facing unprecedented disruption to brands, stores and supply chains, Shanghai Fashion Week’s industry elite chose a new approach. Read More

COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More

Sales have taken a hit in China during the outbreak, but KOIs have used this moment to get closer to their fans—something fashion brands could learn from. Read More

Global beauty players have been lining up to dive into China’s lucrative beauty market and cult brand Huda Beauty is the latest to try and make a splash. Read More

China's luxury fashion industry is struggling with the COVID-19 epidemic, but there are things brands can do to better position themselves for the future. Read More

Shanghai Fashion Week’s digital makeover provides a welcome outlet for designers to connect with China’s massive online customer base. Read More

In recent years the showroom scene in Shanghai has mushroomed. Now, as the fashion week goes digital, we investigate how they are coping with the shift. Read More

What's the perfect promotion during a virus lockdown — a video game. And Alibaba introduced a popular yet respectful one with its Valentine's Day campaign. Read More

To mark this year's International Women's Day, local brands leveraged the growing empowerment and self-consciousness among Chinese female consumers. Read More

A rising star in discount sales, Vipshop has somehow managed to compete with its bigger competitors. But will opening offline shops help or hurt its cause? Read More