Tmall Super Brand Day
Lululemon Turns Up The Music For Tmall Super Brand Day
The Canadian athletic apparel brand celebrated its Tmall Super Brand Day by hosting a live music party in Chengdu featuring Gen Z stars. Read MoreLoro Piana Taps Streetwear Icon Hiroshi Fujiwara for Collab
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Read MoreHow Has Shang Xia x Pop Mart Collab Tapped Blind Box Economy?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read MoreLouis Vuitton Releases Digital Game for Founder’s 200th Birthday
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read MoreLouis Vuitton Pre-Launches Fall 2021 Menswear At Shanghai Popup
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More5 Homegrown Brands That Represented International Women’s Day In China
Jing Daily reviews five best-performing International Women’s Day campaigns that went viral and built allyship with Chinese female shoppers. Read MoreWhat Luxury Brands Can Learn From Homegrown Beauty Brand Chando?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns from the likes of NEIWAI, MAOGEPING, and CHANDO. Read MoreLingerie Brand NEIWAI’s Surprising Global Ambassador Wins Social Praise
NEIWAI’s new global ambassador, the 51-year-old Faye Wong, makes a strong statement for a brand that is looking to stand out from the herd. Read MoreMCM’s Immersive Pop-up Playground Lands in Shanghai
To celebrate the latest AW19 collection, and as part of Tmall's Super Brand Day initiative, MCM built a playground in Shanghai. Read MoreChinese Whispers: JD.com Punishes 16 Corrupt Employees, and More
JD.com's recent internal anti-corruption movement targeted employees from luxury, fashion, beauty, logistics, and finance. Read More