Tmall Luxury Pavilion
Why Isn’t Gucci’s Near-Flawless Content-Commerce Strategy More Successful?
Reviewing Gucci’s recent activities, it's clear that the brand is one of the best in marketing, begging the question: Why didn’t it do even better in 2020? Read More
Alibaba Seeks to Open a Path Into the European Market
China’s e-commerce giants are making gradual progress in established markets like Europe, expanding westward via targeted deals and consumer-led marketing that could threaten the dominance of Amazon and local players.… Read More
The Fashion Brand China Bankrupted?
Fashion brand Manish Arora filed for bankruptcy in July, and many say China delivered its final blow. Jing Daily traces what went wrong. Read More
Could Alibaba Try to Acquire Farfetch?
Although an acquisition of Farfetch by Alibaba remains — no pun intended — farfetched, in many ways it would be a logical combination. Read More
News That Jack Ma Is Lying Low and Not Missing, Sends Alibaba Shares High
Confirmation that Jack Ma, Alibaba’s billionaire co-founder, is not actually missing, as has been widely reported, sent Alibaba shares trading higher. Read More
Louis Vuitton, Prada, and Loewe: Three Brands, Three China Content Strategies
Before, brands were under the impression that most big-ticket purchases would be made overseas, now their content strategies must confront the new normal. Read More
Can Luxury Brands Survive In China Without Online Partners?
With the rise of online shopping in China, it’s become increasingly important for global luxury brands to form a partnership with an e-commerce company. Read More
A New Luxury Platform from Amazon?
Amazon plans to launch a new online luxury platform to expand the e-commerce giant’s reach into the global luxury landscape. Read More
China’s 2019 Luxury Market: It All Comes Down to Pricing
Luxury brands in China were buoyed this year by the aforementioned efforts by brands to adjust pricing to be more in line with European or Japanese markets. Read More
Coach Hopes Third Time is a Charm on Tmall
Set to kick off in December 2019, Coach’s third Tmall launch will be part of a promotional push on the platform’s luxury channel, Tmall Luxury Pavilion. Read More
