Tmall Luxury Pavilion
Is Kuaishou the Next Big Thing for Luxury Livestreaming in China?
China’s video platforms have become powerful drivers of luxury purchases, piquing the interest of global brands hoping to tap China’s younger consumers. Read More
Is Tmall’s Luxury Pavilion A Shortcut To Chinese Digital Shoppers?
Max Mara and Paul Smith soft-launched on Tmall Luxury Pavilion this week, but can they leverage the platform for greater awareness and sales in China? Read More
How LVMH Jewelry Brand FRED Conquered China
The first LVMH-owned jewelry brand, FRED, had a surprisingly good year in China. Read More
The Asia Pacific & Jewelry: Richemont’s Pandemic Bright Spots
COVID-19 has made jewelry more dominant while reshuffling Richemont’s regional mix, growing the Asia Pacific larger than Europe and the Americas combined. Read More
Farfetch Sees A Sustained ‘Paradigm Shift’ To Online Luxury
Farfetch’s launch on Tmall’s Luxury Pavilion has brought 3,000 brands to Chinese consumers and widened the company's demographic reach. Read More
Will Easier Tmall Access Boost China Luxury?
Alibaba-owned retail platform Tmall will make it easier for luxury brands to launch stores on its site, but is that good for China luxury? Read More
Tmall to the Rescue for Luxury Timepieces
As China becomes the largest market for Swiss watches, Tmall offers a lifeline to brands looking to tap this appetite for hard luxury. Read More
The Friendly Flagship Of The Future
The accelerating digital transformation of luxury retail has led brands to divest in physical flagship stores. Does that mean they're dead? Read More
Alibaba’s Battle for E-Commerce Dominance Takes a Conciliatory Turn
Although Alibaba has emerged as the leader in luxury e-commerce in China, the past few months have taken a toll on the tech giant. Read More
Is Pinduoduo Ready To Compete With China’s Biggest Players?
Over the Chinese New Year holiday, Pinduoduo hit a milestone: Its daily active users surpassed Taobao’s for the first time in its six-year history. Read More
