Tmall Luxury Pavilion
Designer Chen Peng Taps Olympic Opportunity
Fresh from dressing acts at the 2022 Beijing Winter Olympic Games Opening Ceremony, the founder of fashion brand CHENPENG talks business with Jing Daily. Read More
Is Xiaohongshu Losing Steam?
Sometimes referred to as the "Instagram of China," Xiaohongshu, like many fellow Chinese platforms, is no one-trick pony. Read More
The Top 4 Marketing Strategies for China in 2022
In China, integrated online and offline channels create an unmatched level of user stickiness, helping brands build loyalty among future consumers. Read More
What Secoo’s Decline Says About China’s Luxury Market Today
With China remaining a rare bright spot for luxury brands, Secoo should have been well-positioned to benefit. But that has not been the case. Read More
Consumers in China’s Lower-Tier Cities Are Fueling Luxury Growth Online
Domestic lower-tier consumers that do not have access to high-end brands’ brick-and-mortar stores are now fueling luxury growth online. Read More
What Do Chinese Consumers Really Want From E-Commerce Platforms?
Now, brands are finding that consumers in China are looking for much more when deciding when to buy, and where to buy it. Read More
How Sandro’s Ingenuity Is Winning Over China’s Young Shoppers
Jing Daily scrutinizes how, from online to offline, Sandro weathered retail turbulence in China, and its selective use of faces to embody its Parisian DNA. Read More
Luxury Resale Is China’s Next Retail Battleground
Like much else that goes on in today’s luxury market, rising brand interest in resale is driven by demand from millennial and Gen Z consumers. Read More
Florasis Premieres New Animation for Chinese Valentine’s Day
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Does Ultra-Luxury Have a Digital Future in China?
Thanks to the success of Tmall’s Luxury Pavilion, luxury brands feel better about selling their most expensive products through digital channels. Read More
