tmall global
The Risk in China’s Huge Influencer Economy
China’s influencer economy has become a powerful force, but does this relatively new field have a viable future, or is it a passing fad? Read More
Tmall Global Merchant Summit- New York 2019
Join senior executives from Alibaba Group’s B2C cross-border e-commerce platform, Tmall Global, for a series of presentations on entering and growing your business in China. Learn how to build, launch… Read More
Video is the Next Frontier for China E-Commerce
Video platforms such as Douyin are selling Taobao products, while WeChat and Little Red Book are getting into the mix by testing e-commerce functions. Read More
The 3 Surprising Predictions for China Cross-Border E-Commerce in 2019
The Chinese government’s decision to lift purchase limits on the cross-border e-commerce indicates a strong outlook in 2019. Read More
China’s Cross-Border E-commerce Market Soared to $220B in 2017
China's cross-border e-commerce market has continued to grow rapidly in 2017, providing a multi-billion business opportunity for foreign brands. Read More
Chinese Whispers: Editor-in-Chief Angelica Cheung Will Not Leave Vogue China, and More
Condé Nast China denied the rumor that Vogue China's editor-in-chief Angelica Cheung is on her way out, and more. Read More
Exclusive Report: China’s E-tail Giants Aren’t the Only Answer for Cross-Border Sales
A new study by Frost & Sullivan and China e-commerce partner Azoya unveils the challenges brands face in navigating China’s online shopping ecosystem. Read More
Head of Tmall Fashion on Localization Strategies for Luxury Brands
Jessica Liu, Head of Tmall Fashion, speaks about the need for a differentiated strategy for luxury brands to embrace localization in China. Read More
Tmall Global Launches Big Data Plan to Ensure Product Authenticity
The cross-border e-commerce site Tmall Global launched a new logistics tracking system on August 8 to track each step of the shipping process on imported goods. Read More
How Luxury Brands Are Reaching Chinese Travelers Before They Leave Home
A report by digital intelligence firm L2 explores brands' omnichannel online strategies in China for driving sales to duty-free retailers. Read More
