tmall global
Riding The Wave Into China’s Latest Hype — Land Surfing
Land surfing is taking off in China. Over the past two years alone, 6 million locals have adopted the new hobby. How can brands tap the craze? Read More
The Best Strategies To Tap China’s Luxury Resale Boom May Be The Simplest
A new generation of Chinese consumers has come of age in an era in which the presence of high-end boutiques could be taken for granted. Read More
After Kris Wu, Louis Vuitton Picks New China Ambassadors
Louis Vuitton has appointed Chinese boy band Teens in Times as its new ambassadors. Will this inject fresh energy into its China business? Read More
Chinese Tech Giants Ride E-Commerce Wave With Shoppable Digital Magazines
Three months after the launch of China’s first virtual magazine, Tmall Global recently unveiled its new shoppable online magazine 探物Friday. Read More
Over 2,000 Niche Brands Hit One Million RMB Sales on Tmall Global
In the past year, more than 2,000 SMEs achieved annual sales of over 1 million yuan on Tmall Global thanks to China’s booming cross-border e-commerce. Read More
Can Estée Lauder and L’Oréal Hold Onto Their Lead in China?
China’s beauty market is expected to hit $57 billion by 2040, according to NellyRodi and Luxurynsight. How should brands prepare for the next 20 years? Read More
Will Liu Wen Bring Luxury Fans Back To JD Worldwide?
In a bid to compete with rivals Tmall Global and Xiaohongshu, JD.com has appointed international supermodel Liu Wen as its new ambassador. Read More
Jack Ma Lays Low As Alibaba Rides Quarterly High
On February 2, Alibaba reported that revenue soared 37 percent year-over-year to $33.89 billion in the December quarter, beating analysts’ estimates. Read More
Are Cruelty-Free Cosmetics Brands Ready For China?
New exemptions for cruelty-free cosmetics companies entering the China market are good news, but China’s local beauty leaders offer stiff competition. Read More
COVID-19 Helps Alibaba Beat Q1 Expectations
Tmall Global’s gross merchandise value grew by over 40 percent, and Taobao Live’s jumped over 100 percent year-on-year during a strong Q1 for Alibaba. Read More
