tmall fashion
Alibaba’s Fashion Ambitions—and Obstacles—Showcased in New York
The ability to sell millions of articles of clothing and accessories online doesn’t automatically provide Alibaba with an “in” to high fashion. Read More
‘See Now, Buy Now’ Meets Singles’ Day Frenzy in China
The ‘See Now Buy Now’ fashion model seems to have fared much better in China than in the United States or Europe thanks to Alibaba. Read More
6 Male Luxury Brand Ambassadors in China You Need to Know
International brands are increasingly eager to secure partnerships with leading celebrities to reach Chinese consumers, especially the younger generations. Read More
Head of Tmall Fashion on Localization Strategies for Luxury Brands
Jessica Liu, Head of Tmall Fashion, speaks about the need for a differentiated strategy for luxury brands to embrace localization in China. Read More
