Tissot
Retailers and Brands Find New Ways to Increase Chinese Foot Traffic
Here is how Lancôme, Tissot, and King Power have utilized WeChat Moments ads to capture the attention of Chinese travelers before they even depart China. Read More
Celebrity Weddings: A (Renewed) Opportunity for Luxury Product Placement
A highly-anticipated celebrity wedding ceremony in Vienna, Austria took China’s social media by storm, benefitting luxury brands like Chloé, Roger Vivier and Ermenegildo Zegna. Read More
Trending in China: People Are Wild for Tissot Brand Ambassador Liu Yifei’s Badminton Photos
Today on social media, Chinese consumers are talking about Nars's upcoming Shanghai store and brand ambassador Liu Yifei's badminton photos. Read More
Apple: The Watchmaker That Can Actually Benefit From China’s Luxury Watch Slowdown
While luxury watch brands continue to struggle amidst China's anti-graft campaign, Apple's brand identity and positioning give it a unique market advantage as it launches the Apple Watch this week. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Starbucks, Max Factor, Cadillac, Sheraton, and Tissot. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing digital campaigns on China’s social media, featuring Lancôme, Jaeger-LeCoultre, Olay, Farfetch, and Tissot. Read More
This Week In Digital Luxury Marketing: Chinese New Year Fashion Edition
A roundup of new and ongoing Chinese New Year fashion campaigns on Chinese social media during the holiday season, featuring Bottega Veneta, Coach, Jack Wolfskin, Tissot, and TAG Heuer. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing campaigns in China through December 15, featuring TAG Heuer, Infiniti, Tissot, Audi, and Olay. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through September 19, featuring Fendi, L’Occitane en Provence, IWC, Tissot, and Clarisonic. Read More
Swatch Group: China’s Luxury Watch Market To Grow Around 10% In 2013
Coming off a tougher 2012, during which many wealthy Chinese consumers either took a wait-and-see approach to luxury purchases close to home, or did their luxury shopping overseas, Swiss watchmakers… Read More
