tiny times
Can ‘Crazy Rich Asians’ Surprising Release in China Spark a New Round of Luxury Fever?
How should luxury brands interpret the surprising release of Crazy Rich Asians in China? Read More
Western Brands Cultivate Thanksgiving Culture in China Through Marketing Campaigns
Chinese consumers tend to be very open-minded in absorbing the customs of Western festivals such as Thanksgiving and have a lot of fun with them. Read More
Trending: This Style Icon Is Buying the New iPhone X for All His Staffers
Today on social media, Chinese consumers are talking about style icon Chen Xuedong buying the iPhone X for all his staffers and actress Yang Mi singing. Read More
3 Tips for Luxury Brands Marketing on Video-Streaming Platforms in China
Given that video-streaming has proven it has staying power, here are some tips for luxury brands looking to market on video platforms in China. Read More
Trending in China: Benefit’s New Brand Ambassador, and KOL Mr. Ji Liang’s Revealing Interview
Here are what people are talking about in China today, including Benefit's new brand ambassador Yang Zi, KOL Mr. Ji Liang and Papi Jiang. Read More
Jackie Chan’s Son Sends Brands Running From Endorsement Deals In Wake Of Drug Scandal
The recent high-profile arrests of Jaycee Chan and Tiny Times star Ko Chen-Tung are causing top global brands to rethink multi-million-dollar brand ambassador contracts. Read More
Champagne Gets ‘Tiny Times’ Boost In China
Frequent toasts in the popular Chinese movie are sparking fans' thirst for the bubbly drink. Read More
Maybelline Enlists Male ‘Pop Idol’ Effect To Sell Women’s Beauty In China
In a bold new China marketing move, the beauty brand features Taiwanese star Ko Chen-tung as its first male spokesperson for a women's product. Read More
China Film File: Director Dilemma, Quota Shifts, and Sci-Fi Censorship
Welcome to China Film File, a weekly brief on the business of movies in China. Read More
‘Tiny Times’ Star Yang Mi Boosts Brands And Bali At High-Profile Wedding
Bulgari and Swarovski were among the brands that gained a social media boost from the actress' viral wedding story. Read More
