tiny times

How should luxury brands interpret the surprising release of Crazy Rich Asians in China? Read More

Chinese consumers tend to be very open-minded in absorbing the customs of Western festivals such as Thanksgiving and have a lot of fun with them. Read More

Today on social media, Chinese consumers are talking about style icon Chen Xuedong buying the iPhone X for all his staffers and actress Yang Mi singing. Read More

Given that video-streaming has proven it has staying power, here are some tips for luxury brands looking to market on video platforms in China. Read More

Here are what people are talking about in China today, including Benefit's new brand ambassador Yang Zi, KOL Mr. Ji Liang and Papi Jiang. Read More

The recent high-profile arrests of Jaycee Chan and Tiny Times star Ko Chen-Tung are causing top global brands to rethink multi-million-dollar brand ambassador contracts. Read More

Frequent toasts in the popular Chinese movie are sparking fans' thirst for the bubbly drink. Read More

In a bold new China marketing move, the beauty brand features Taiwanese star Ko Chen-tung as its first male spokesperson for a women's product. Read More

Welcome to China Film File, a weekly brief on the business of movies in China. Read More

Bulgari and Swarovski were among the brands that gained a social media boost from the actress' viral wedding story. Read More