TikTok

The Trump administration has started to examine Chinese-owned social media apps TikTok and WeChat, with the possibility of banning them in the US. Read More

Luxury brands must focus on digital mastery today to create extreme value for customers because the world will move on with or without them. Read More

TikTok decided to pull out of the Hong Kong market following the imposition of China's new national security law, but was this the right decision? Read More

With many companies failing, it’s reasonable to wonder if they can truly commit to CSR. But COVID-19 is actually reinforcing the need for it. Read More

As global luxury brands launch on new social platforms, like Douyin, the importance of creating a winning brand strategy for each new platform is a must. Read More

Bytedance, the owner of short video platform Douyin and TikTok, has launched an e-commerce department after two years of dabbling. Read More

Zynn, the international version of the Chinese short video app Kuaishou is sweeping the social media battleground, but should Western brands tap into it? Read More

Content Commerce Insider’s new report, Guide to Streaming Platforms in China, details the platforms, emerging industry trends, and expectations for 2020. Read More

Domestic beauty brands and e-commerce platforms are making it harder for established players to expand in China, so conglomerates are now investing in them. Read More

Navigating China's ambiguity towards LGBTQ+ issues is not easy for global brands. But fashion has always been the agents of change. Read More