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Why Modern Collectibles Are Built for Gen Z
As young consumers swap exclusivity for inclusivity, brands need to learn to exchange inflated prices for authentic cultural value. Read More
Peacebird Has Mastered Fast Fashion But Can It Go High-End?
While ultra-fast-fashion rival Shein attracts headlines, slightly less ultra-fast fashion group Peacebird may be the one to watch in 2022. Read More
Over 2,000 Niche Brands Hit One Million RMB Sales on Tmall Global
In the past year, more than 2,000 SMEs achieved annual sales of over 1 million yuan on Tmall Global thanks to China’s booming cross-border e-commerce. Read More
Jessica Wang on Influencing During Fashion Week
Jing Daily chats to Jessica Wang, the Morgan Stanley associate turned blogger, now one of the most powerful Chinese figures in the global fashion scene. Read More
Can PatPat Become the SHEIN for Childrenswear?
Dubbed as the “SHEIN of children's apparel,” how has PatPat leveraged localization and marketing strategies for global expansion? Read More
Behind C-Beauty Disruptor Florasis’ Global Expansion
Florasis has ridden the hype wave of Chinese beauty to become a global phenomenon. Here’s what it did to challenge competitors in international markets. Read More
What’s Really Behind Meta’s Stock Disaster?
Meta’s disastrous stock plummet was supposedly due to Apple’s heightened privacy standards. But perhaps there’s more to it than that. Read More
Why China’s Short Drama Boom Matters For Luxury
Short drama is an important trend, but the big question is whether this minutes-long format can actually mint valuable long-term IP. Read More
Why Variety Shows Are So Crucial For Douyin
Recent years have seen Douyin evolve far beyond its initial focus on seconds-long videos and venture into long-form films, e-commerce and social shopping. Read More
Why China’s War on Celebrities Could Actually Benefit Luxury Brands
New challenges faced by China’s celebrities and influencers are making it even harder for luxury brands to choose a representative for the market. Read More
