TikTok
The viral rise of Chinese-style beauty and ‘Douyin makeup’ on TikTok
“Douyin makeup” tutorials have been making waves across TikTok. What is it and why is it so popular? Read More
KOL tracker: The global vintage-loving influencers making sustainable fashion sexy
From vintage Margiela to Y2K relics, in Jing Daily’s new KOL tracker column, these influencers are leading the curve in staying stylish while saving the planet. Read More
Virtual human livestreams are taking over China while NPC-style creators thrive globally
In Asia, brands are harnessing the soft power of virtual human livestreamers, while the West sees creators pretending to be virtual humans. Read More
TikTok vs. Temu vs. Shein: The Chinese e-commerce battle lands in the US
TikTok is reportedly planning to launch an online retail store in the US, connecting Chinese sellers to American buyers. But can it compete with the likes of Shein and Temu? Read More
Will Southeast Asia be the world’s next e-commerce hub?
More companies are setting their sights on Southeast Asia. Here’s what they should know about the region’s growing cohort of digital consumers. Read More
L’Oreal emerges the 1 billion RMB victor on Douyin, China’s newest beauty retail battleground
L’Oréal topped Douyin’s beauty ranking list, hitting a GMV of 1 billion RMB in the first half of the year, and is expected to surpass a GMV of 2 billion… Read More
TikTok, Huawei, Lenovo lead Kantar’s China top 50 global brands ranking
From copycats to trendsetters, Chinese labels are reshaping the global consumer market according to Kantar's latest report — with TikTok leading the way. Read More
TikTok’s ‘Gamer Girl’ Aesthetic Offers Brands New Way To Score With China’s Gen Z
Cute, fun and customizable, TikTok's gamer girl aesthetic has taken over Chinese social media. As fashion takes a cyber turn, here’s how brands can capitalize on this trend. Read More
From ‘Bella Hadid Style’ To Clogcore: A Guide To 2023’s Chinese Social Media Fashion Trends
TikTok fashion trends have spilled over into China, and local fashionistas are having a field day with different styles. Which brands are benefiting the most? Read More
TikTok Accelerates Global E-commerce Expansion
Brands and influencers on TikTok generated $208 billion in e-commerce sales in 2022. How will this grow as more countries join from Europe and Australasia? Read More
