TikTok
From ‘Bella Hadid Style’ To Clogcore: A Guide To 2023’s Chinese Social Media Fashion Trends
TikTok fashion trends have spilled over into China, and local fashionistas are having a field day with different styles. Which brands are benefiting the most? Read More
TikTok Accelerates Global E-commerce Expansion
Brands and influencers on TikTok generated $208 billion in e-commerce sales in 2022. How will this grow as more countries join from Europe and Australasia? Read More
Why The Chinese Cultural Consumer Could Power A Luxury Resale Boom
Any aversion to secondhand luxury is fading fast among CCCs interested in collecting archive pieces and reducing their carbon footprint. Read More
‘Crazy Little Brother Yang’ Is Douyin’s First-Ever Livestreamer With 100 Million Fans
‘Crazy Little Brother Yang’ is Douyin’s first-ever livestreamer to reach over 100 million followers. Could he be the next Li Jiaqi? Read More
Why Modern Collectibles Are Built for Gen Z
As young consumers swap exclusivity for inclusivity, brands need to learn to exchange inflated prices for authentic cultural value. Read More
Peacebird Has Mastered Fast Fashion But Can It Go High-End?
While ultra-fast-fashion rival Shein attracts headlines, slightly less ultra-fast fashion group Peacebird may be the one to watch in 2022. Read More
Over 2,000 Niche Brands Hit One Million RMB Sales on Tmall Global
In the past year, more than 2,000 SMEs achieved annual sales of over 1 million yuan on Tmall Global thanks to China’s booming cross-border e-commerce. Read More
Jessica Wang on Influencing During Fashion Week
Jing Daily chats to Jessica Wang, the Morgan Stanley associate turned blogger, now one of the most powerful Chinese figures in the global fashion scene. Read More
Can PatPat Become the SHEIN for Childrenswear?
Dubbed as the “SHEIN of children's apparel,” how has PatPat leveraged localization and marketing strategies for global expansion? Read More
Behind C-Beauty Disruptor Florasis’ Global Expansion
Florasis has ridden the hype wave of Chinese beauty to become a global phenomenon. Here’s what it did to challenge competitors in international markets. Read More
