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TikTok

  • Content Commerce

    How China’s Shein Conquered Global Social Media

    Sadie Bargeron  |   Share
    As a direct-to-consumer (DTC) retailer of apparel, home goods, and just about everything else, Shein has doubled its sales for eight consecutive years. Read More
  • Content Commerce

    How Luxury Took Over Memes

    Sadie Bargeron  |   Share
    The ability to become a trending topic is the ultimate prize, and meme-worthy fashion is the fastest and easiest way to the top. Read More
  • Market Analysis

    Cash for Creators and the Battle for Short Video Dominance in China

    Avery Booker  |   Share
    Although far from new in China, short video is shaping up to become a bigger battleground for platforms in 2021, with implications for brands and content creators as well. Douyin, the… Read More
  • Market Analysis

    With Trump Gone, TikTok Could Get a Chinese Makeover in 2021

    Avery Booker  |   Share
    Having weathered a crusade by former President Trump to force the sale of TikTok’s U.S. operations to a consortium led by Oracle and Walmart (a deal that looks like it… Read More
  • Content Commerce

    Could Low-End Shein Become the H&M of China?

    Avery Booker  |   Share
    As TikTok has become an important marketing avenue for brands hoping to tap the spending power of its largely Gen Z audience, few have capitalized quite as well on the… Read More
  • Tech

    Will the West Catch Up With China’s Social Commerce?

    Sadie Bargeron  |   Share
    Purchases are predominantly influenced by social media, but the West has yet to pick up the pace of China when it comes to integrating mobile payments. Read More
  • How Brands Should Navigate Douyin’s 600M Daily Users

    Julienna Law  |   Share
    With over 600 million active daily users, Douyin offers brands broad access to luxury’s increasingly important consumers: China’s Gen Zers and millennials. Read More
  • China’s Top Tech IPOs Of 2020

    Jennifer Zhuang  |   Share
    Despite COVID-19 turmoil, many Chinese tech companies applied for IPOs this year as the demand for technology-enabled solutions rose among luxury consumers. Read More
  • Content Commerce

    2021 Could Be the Year of “Designer DTC”

    Avery Booker  |   Share
    In many ways, 2020 represented a turning point for direct-to-consumer (DTC) brands, particularly in China, as housebound consumers turned to online. Read More
  • Marketing

    CCI Q&A: Steven Ekstract on the Year in Content-Commerce

    CCI Team  |   Share
    As 2020 draws to a close, Content Commerce Insider has been catching up with leaders in their fields to share reflections on this transformative period. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 04/13/2021

Index LevelDaily Change% Change
324.05+$0.500.15%
LVMHKeringRichemont
+$6.86+$2.55+$0.26
View Index

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