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Why China’s War on Celebrities Could Actually Benefit Luxury Brands
New challenges faced by China’s celebrities and influencers are making it even harder for luxury brands to choose a representative for the market. Read More
Will The Met Gala’s Patriotic Theme Push China Away?
Chinese fashion fans traditionally love the Met Gala, but many will likely skip it this year due to COVID-19 and a poor theme choice. Read More
How TikTok and Shein Are Taking Over the World
Among other things, 2020 will go down as the year that Chinese brands finally made it on the world stage, with TikTok and Shein leading the way. Read More
Shein Launches Eco Campaign Amid Copycat Accusations
Although Shein’s animal welfare campaign has gone viral, the Chinese fast-fashion giant has done little else to fix its ethical and environmental issues. Read More
4 Ways Chinese Innovation Is Shaping Global E-Commerce
From the recent boom of livestreams to 24-7 customer service, Chinese innovation is shaping global e-commerce, providing a glimpse of shopping’s future. Read More
LVMH’s K-Pop Ambassador Strategy a Winning Approach in China
Enlisting Korean brand ambassadors has been a successful strategy for brands in China, where K-pop remains influential despite the occasional backlash. Read More
Win A Scholarship For Luxury Master’s Course In Cannes
Jing Daily and Launchmetrics are offering one selected reader the opportunity to win a full scholarship at the University of Côte d’Azur, Cannes. Read More
Bytedance’s E-Commerce Ambitions Look Beyond China
In the run-up to an impending IPO, Bytedance is moving quickly to nab market share from Chinese tech incumbents like Alibaba via a pivot to e-commerce. Read More
Branded Content Is the Path to Gen Z in 2021
Whether it comes in the form of talk shows or reality programming, branded content is critical to reach Gen Z consumers on their favorite platforms. Read More
Why Luxury Brands Need to Think Like Media Platforms
Companies with a content commerce-based marketing approach are thriving and positioning themselves for long-term post-COVID success. Read More
