tiffany

Launch of new WePage function for brands (dubbed 'WeChatpedia') takes the mega-app one step closer to a technology takeover in China. Read More

Here’s Jing Daily’s fast guide to stories that parse the potential impact of the escalating trade disputes on a variety of luxury markets and goods.  Read More

The ongoing trade war between the United States and China is likely to give a boost to Tiffany's revenues, according to an analyst report by Wells Fargo. Read More

As China's jewelry import tax drops by an average of 20.7 percent, opportunity knocks for foreign luxury brands looking to boost mainland China sales. Read More

A new study by Kadence International indicates 'experiential' marketing is effective in making a luxury brand look more luxurious to Chinese consumers. Read More

Qeelin has drawn on both ancient Chinese traditions and the tactics of major European luxury houses to eke out its own space as a successful Chinese luxury brand. Read More

Journalist-turned-fashion-blogger Becky Li has more than 4.5 million followers on WeChat, and is one of the country's leading influencers. Read More

A recent survey by investment bank RBC Europe found that market leaders Chanel, Gucci, Hermès, and Prada are even more desirable among Chinese luxury consumers, extending their lead on other brands. Read More

A new feature called “brand zone” allows brands to sell directly to users even if they aren’t followers. Luxury brands are approaching the new function in different ways. Read More

Many luxury brands launched Christmas campaigns for the Chinese market on WeChat. However, only some are good for goodness’ sake. Read More