tiffany
Tiffany Levels Up With League Of Legends Partnership
Tiffany & Co. is putting a luxury spin on the League of Legends World Championship trophy. Will the play for esports fans pay off? Read More
Chinese Regulators Say No To Luxury Mooncakes
Chinese regulators are cracking down on overpriced mooncakes. With the Mid-Autumn Festival around the corner, how will this affect luxury brands? Read More
LVMH Without Virgil: How The Conglomerate Can Speak To A New Generation
The late designer bridged a necessary gap between youth culture and luxury traditions. Can LVMH maintain that connection without him? Read More
Is Tiffany’s New CryptoPunk Pendant Worth The $50,000 Price Tag?
Tiffany & Co. has sent shockwaves through Web3 with its inaugural virtual campaign, which aims to target the highly-exclusive CryptoPunk NFT community. Read More
KOLs Are Dead. Long Live the Virtual Influencer
With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it's reaping big creative rewards. Read More
The Top Six Luxury Brand Campaigns for China’s 520 Day
Jing Daily spotlights 6 luxury brands celebrating this year’s 520 Day with innovative approaches, and analyzes how they won over local shoppers. Read More
Should Luxury Reassess Its Relationship with Cryptocurrency?
Virtual currencies have been catching luxury fashion’s attention, but just how responsible is the implementation of crypto following the markets latest shake up? Read More
5 Tips for Navigating Hard Luxury in China
Hard luxury is back with a bang. But this momentum reflects a dynamic that is disrupting traditional brand-consumer relationships. Read More
Brands Shy Away From Celebrity Marketing in China
Celebrity marketing events in March fell by 50 percent compared to last year. Are traffic stars no longer bright spots in China? Read More
Could C-Dramas Become the New K-Dramas?
Streaming services like Netflix and iQIYI are bringing more Chinese content to global audiences. Here’s why brands should stay tuned to this trend. Read More
