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  • Marketing

    The Top Six Luxury Brand Campaigns for China’s 520 Day

    Wenzhuo Wu  |   Share
    Jing Daily spotlights 6 luxury brands celebrating this year’s 520 Day with innovative approaches, and analyzes how they won over local shoppers. Read More
  • NFT

    Should Luxury Reassess Its Relationship with Cryptocurrency?

    Bethanie Ryder  |   Share
    Virtual currencies have been catching luxury fashion’s attention, but just how responsible is the implementation of crypto following the markets latest shake up? Read More
  • Hard Luxury

    5 Tips for Navigating Hard Luxury in China

    Glyn Atwal  |   Share
    Hard luxury is back with a bang. But this momentum reflects a dynamic that is disrupting traditional brand-consumer relationships. Read More
  • Influencers

    Brands Shy Away From Celebrity Marketing in China

    Julienna Law  |   Share
    Celebrity marketing events in March fell by 50 percent compared to last year. Are traffic stars no longer bright spots in China? Read More
  • Market Analysis

    Could C-Dramas Become the New K-Dramas?

    Julienna Law  |   Share
    Streaming services like Netflix and iQIYI are bringing more Chinese content to global audiences. Here’s why brands should stay tuned to this trend. Read More
  • Hard Luxury

    A Perfect Match: Tiffany Ties the Knot with Eileen Gu

    Jing Daily  |   Share
    Tiffany & Co. struck gold when it became the first luxury brand to partner with freestyle skier Eileen Gu. Here’s a breakdown of its endorsement strategy. Read More
  • Companies

    Pandora Wants to Triple Its Revenue in China. Will It Succeed?

    Hanyu Yang  |   Share
    Pandora's latest annual report explained how it wanted to triple its China revenue. But with shaky footing in the country, is that really possible? Read More
  • Influencers

    Meet the Chinese Olympians Taking Luxury by Storm

    Lisa Nan  |   Share
    With Weibo’s Hot Search taken over by topics around Beijing 2022, Jing Daily analyzes four Chinese athletes that are worth luxury brands’ attention. Read More
  • Fashion

    Chinese Shoppers Line Up for Louis Vuitton After Price Hike

    Julienna Law  |   Share
    Louis Vuitton is the latest luxury giant to raise its prices in 2022, following Dior and Hermès. But will Chinese consumers keep buying? Read More
  • Marketing

    Tiffany Unlocks Chinese Jewelry Market with Its Tiffany Knot Collection

    Wenzhuo Wu  |   Share
    The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
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Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 05/27/2022

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