tiffany

LVMH is backing out of its $16.6 billion acquisition of US jeweler Tiffany & Co. This would have been the biggest luxury goods deal to date. Now what? Read More

Sporting feminine-looking jewelry has become more than a passing trend for Chinese Gen Z men, who are mirroring “Fresh Young Meat” oppulent fashion styles. Read More

Brands have avoided working directly with daigou for a long time due to legitimate long-term concerns, but will pressures from COVID-19 change their minds? Read More

Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More

To capitalize on the consumption rebound in China’s market right now, luxury brands are spending more than usual on their 520 marketing campaigns this year. Read More

We analyze digital brand campaigns from Gucci's zodiac campaign to Tiffany's T1 collection launch. Read More

As brands around the world contemplate lockdown, they are adapting a variety of social tactics to reveal more to their fans online. Read More

WeChat has rewarded luxury brands that advertise on the platform, but now they're offering brands new initiatives that could provide more sales solutions. Read More

LVMH's acquisition of Tiffany has slowed due to the COVID-19 outbreak. Will this allow LVMH to back out of the deal as the US hurtles towards a recession? Read More

How should brands act during a crisis like the coronavirus? Obviously with compassion, but getting correct and timely brand messages across can be tricky. Read More