tiffany
The Top Six Luxury Brand Campaigns for China’s 520 Day
Jing Daily spotlights 6 luxury brands celebrating this year’s 520 Day with innovative approaches, and analyzes how they won over local shoppers. Read More
Should Luxury Reassess Its Relationship with Cryptocurrency?
Virtual currencies have been catching luxury fashion’s attention, but just how responsible is the implementation of crypto following the markets latest shake up? Read More
5 Tips for Navigating Hard Luxury in China
Hard luxury is back with a bang. But this momentum reflects a dynamic that is disrupting traditional brand-consumer relationships. Read More
Brands Shy Away From Celebrity Marketing in China
Celebrity marketing events in March fell by 50 percent compared to last year. Are traffic stars no longer bright spots in China? Read More
Could C-Dramas Become the New K-Dramas?
Streaming services like Netflix and iQIYI are bringing more Chinese content to global audiences. Here’s why brands should stay tuned to this trend. Read More
A Perfect Match: Tiffany Ties the Knot with Eileen Gu
Tiffany & Co. struck gold when it became the first luxury brand to partner with freestyle skier Eileen Gu. Here’s a breakdown of its endorsement strategy. Read More
Pandora Wants to Triple Its Revenue in China. Will It Succeed?
Pandora's latest annual report explained how it wanted to triple its China revenue. But with shaky footing in the country, is that really possible? Read More
Meet the Chinese Olympians Taking Luxury by Storm
With Weibo’s Hot Search taken over by topics around Beijing 2022, Jing Daily analyzes four Chinese athletes that are worth luxury brands’ attention. Read More
Chinese Shoppers Line Up for Louis Vuitton After Price Hike
Louis Vuitton is the latest luxury giant to raise its prices in 2022, following Dior and Hermès. But will Chinese consumers keep buying? Read More
Tiffany Unlocks Chinese Jewelry Market with Its Tiffany Knot Collection
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
