tiffany

To capitalize on the consumption rebound in China’s market right now, luxury brands are spending more than usual on their 520 marketing campaigns this year. Read More

We analyze digital brand campaigns from Gucci's zodiac campaign to Tiffany's T1 collection launch. Read More

As brands around the world contemplate lockdown, they are adapting a variety of social tactics to reveal more to their fans online. Read More

WeChat has rewarded luxury brands that advertise on the platform, but now they're offering brands new initiatives that could provide more sales solutions. Read More

LVMH's acquisition of Tiffany has slowed due to the COVID-19 outbreak. Will this allow LVMH to back out of the deal as the US hurtles towards a recession? Read More

How should brands act during a crisis like the coronavirus? Obviously with compassion, but getting correct and timely brand messages across can be tricky. Read More

Experiences rule with younger consumers, and that's why "barefoot luxury" will be crucial for brands as they chart a course into the next decade. Read More

After an extremely complicated 2019, Western luxury brands are looking for some sense of stability or certainty in the China market in 2020. Read More

As 2019 draws to a close, Jing Daily looks to 2020 and offers predictions on the main developments affecting the luxury fashion industry in China next year. Read More

With “influencer fatigue” taking over consumers in China, brands will need a new way to market their products. That's where social selling comes in. Read More