tiffany & co
Why Are Chinese Tourists Shopping Less?
Recent reports have noted that Chinese tourists are shopping less, but that's not the whole story as those same travelers are spending more overall. Read More
WeChat, Chinese Tourists Fuel Burberry Despite Revenue Slip
Despite a slight decline in revenue, Burberry said it saw an increase in sales in mainland China as well as a return of Chinese tourist spending in the UK. Read More
China Slowdown a Bigger Concern Than Trade War for Luxury Markets: BCG
Boston Consulting Group said the potential slowdown in Chinese demand is vital in determining the trajectory of the global luxury market in the medium term. Read More
Keeping up with China’s Affluent Students on a Boston Shopping Trip
We traveled to Boston's local high-end mall Copley to shop with Chinese international students - the micro-influencers that are increasingly on luxury brands’ radar. Read More
A Timeline of JD.com’s Long March into Luxury and Fashion
Here is a timeline showing how JD.com, China's second-largest e-commerce website, prepared itself to enter the world of luxury and fashion. Read More
WeChat Campaign Spotlight: Tiffany & Co. Learns Meaning of Love from Chinese Fans
As Tiffany & Co. moves up the ranks in popularity for gifting in China, the jewelry brand prompts its romantic Chinese fans to consider what love really looks like to… Read More
The Anglo Effect: U.S. and British Luxury Brands Gain Ground With China’s Rich
According to a recent survey of China's wealthiest individuals, iconic labels Tiffany & Co. and Burberry join their French and Italian peers at the top of China's luxury hierarchy. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Olay, Tiffany & Co., Lancôme, De Beers, and Yves Saint Laurent. Read More
Tiffany & Co. Reveals Celebrity Portraits From Chinese Artist Collaboration
The jeweler collaborates with renowned artist Yu Hong for a series of portraits of influential Chinese women that explores the concept of "unlocking possibilities." Read More
China Eclipses “Great Gatsby” In Boosting Tiffany’s Growth
Although Tiffany & Co. had hoped to turn around lagging profits with anniversary- and Gatsby-related marketing efforts in North America, rising sales in China have been the true first-quarter savior. Read More
