tiffany & co
Is the Victoria’s Secret Digital Comeback Strategy Enough?
We analyze digital brand campaigns from Gucci's zodiac campaign to Tiffany's T1 collection launch. Read More
Marketing Rules For A Recession
Young Chinese were big spenders but a recession could devastate that market. Fortunately, there are ways luxury brands can enhance sales despite a downturn. Read More
Will Overseas Luxury Acquisitions Slow in 2020
With Chinese companies spending the last decade acquiring international brands, it’s looking likely that 2020 may mark a turning point for overseas M&A. Read More
Kering LVMH Rivalry Set to Intensify with Moncler Tiffany Acquisitions
LVMH and Kering are set to deepen their rivalry with strategic acquisitions that will have far-reaching implications, particularly in the China market. Read More
Richemont Bets Big on China
With continued protests in Hong Kong, Richemont should focus on the Chinese mainland where the demand for luxury watch sales and jewelry remains strong. Read More
Key Takeaways from WWD Apparel + Retail CEO Summit 2019
Topics ranged from disruptive business models and new leadership imprints to discussions on emerging markets and new generations. Read More
Will Failing in China Lead to Global Failure?
Success or failure in China has become an excellent predictor of a brand's future around the world. We break down the reasons why. Read More
Brands are Wrecking Their Sales in China Over East-West Cultural Divide
Brands are walking a tightrope in China now as the political unrest in Hong Kong has become a touchy subject, and it all boils down to cultural differences. Read More
The Art of Luxury Brand Licensing
Licensing, along with the newer and popular practice of collaborating with artists and celebrities, has had a significant impact on the luxury sector. Read More
Luxury Mooncake Gift Boxes: Winners & Losers
To celebrate this year’s Mid-Autumn Festival, many Western luxury brands have created their own specially designed mooncake gift boxes for valued customers. Read More
