thoughtful china
Why Brand Authenticity Is More Than Just A Buzzword For Chinese Consumers
When it comes to earning Chinese consumers' trust, it's crucial that brands engage them "in a much more open, honest, and mutually respectful conversation." Read More
When Should Brands Use Chinese Culture In Social Media Campaigns?
From Chinese-language puns to Chinese humor, many global companies have tapped into local culture to create successful viral sensations on social media. Read More
Why Brick-And-Mortar Retail Doesn’t Mean ‘Low-Tech’ In China
New technology aimed at enhancing customer experience and collecting data is changing the way retailers think about their offline boutiques. Read More
Why Brands Can’t Ignore China’s ‘Silver Generation’
According to China marketing experts, brands are missing "one of the biggest marketing opportunities of the 21st century" by focusing only on China's younger consumers. Read More
Why China Is ’10 Years Ahead’ Of World With Social Commerce
A digital marketing expert shares his views on why social media is so important to China's tech-savvy shoppers. Read More
How Small Foreign Businesses Can Build Their Brand In China
Small and medium foreign enterprises have their work cut out for them when it comes to breaking into China's rapidly evolving consumer market. Read More
Chinese Companies Journey To The West
Experts on this week's episode of Thoughtful China say it's no longer a question of whether Chinese companies can make it overseas, but one of "how" and "why." Read More
How Luxury Can Reach China’s Post-90s Generation
A new Thoughtful China video talks to the Greater China CEO of Karl Lagerfeld and several other China marketing experts on how to sell luxury to China's younger generation. Read More
Why Brands Need To Catch Up With Mobile Marketing In China
Despite the rapidly growing importance of mobile technology in China, many brands have been slow to adapt their marketing strategies to the new business environment. Read More
Ogilvy Asia CEO: China Has An ‘Economy On Steroids’
In a new interview, the company's CEO likens China's growth to "gigantism" and discusses why doing business in China is not as straightforward as it seems. Read More
