thom browne

While flash sales aren’t a new concept, luxury brands would be wise to explore the different ways they could utilize them in a post-COVID-19 world. Read More

Having taken notes from other contenders this fashion season, brands are tapping into the power of Chinese celebrities and KOLs for social engagement. Read More

Farfetch is determined to become the favorite online destination for younger consumers to shop for full-priced, unique luxury pieces. Read More

Fashion week presents an opportunity for brands to connect with Chinese audiences. In Paris, some brands excelled while others missed the mark. Read More

Born out of the enduring consumer enthusiasm for ACG (anime, comics, and games), virtual influencers have caught the attention of luxury retailers. Read More

Overworked and highly ambitious, many "burnout" Chinese millennials are turning to luxury shopping as a gesture of self-reward or self-care. Read More

The Met Gala 2019 still took Chinese social media by storm even though the theme, “Camp: Notes on Fashion,” was an unfamiliar concept to Chinese culture. Read More

Chengdu IFS, the city's top luxury shopping destination, is helping international luxury brands sell to Chinese consumers in second- and third-tier cities. Read More

From March 2017 to September 2018, sixteen high-end luxury fashion brands have opened stores or begun the process of opening stores in IFC Shanghai. Read More

A trio of fashion experts gathered at China Institute to discuss the state of the nation’s fashion market and its influence, and here are four most provocative statements. Read More