thom browne
The Pros And Cons Of Flash Sales In China
While flash sales aren’t a new concept, luxury brands would be wise to explore the different ways they could utilize them in a post-COVID-19 world. Read More
At Paris Fashion Week, Brands Tap Online Celebrity Power
Having taken notes from other contenders this fashion season, brands are tapping into the power of Chinese celebrities and KOLs for social engagement. Read More
Farfetch Wants to Be the KOL of Fashion Digits
Farfetch is determined to become the favorite online destination for younger consumers to shop for full-priced, unique luxury pieces. Read More
At PFW, Which Brands Connected With China’s Millennials?
Fashion week presents an opportunity for brands to connect with Chinese audiences. In Paris, some brands excelled while others missed the mark. Read More
Can Virtual Influencers Make Luxury Brands’ Dreams Come True?
Born out of the enduring consumer enthusiasm for ACG (anime, comics, and games), virtual influencers have caught the attention of luxury retailers. Read More
China’s Millennial Burnout Culture Wear Luxury Like a ‘Badge’
Overworked and highly ambitious, many "burnout" Chinese millennials are turning to luxury shopping as a gesture of self-reward or self-care. Read More
Did the Met Gala’s ‘Camp’ Theme Confuse Chinese Fashion Fans?
The Met Gala 2019 still took Chinese social media by storm even though the theme, “Camp: Notes on Fashion,” was an unfamiliar concept to Chinese culture. Read More
How a Mall Is Bringing Everyone, Including Bernard Arnault, to Chengdu
Chengdu IFS, the city's top luxury shopping destination, is helping international luxury brands sell to Chinese consumers in second- and third-tier cities. Read More
What Upheaval At One Shanghai Mall Says About China’s Luxury Market
From March 2017 to September 2018, sixteen high-end luxury fashion brands have opened stores or begun the process of opening stores in IFC Shanghai. Read More
4 Provocative Statements from “Beyond Dior: The Business of Chinese Fashion” Event
A trio of fashion experts gathered at China Institute to discuss the state of the nation’s fashion market and its influence, and here are four most provocative statements. Read More
