thom browne
A Return to NYFW Doesn’t Disappoint
Even though the pandemic is far from over, America's fashion capital didn’t disappoint during NYFW. But did it interest China’s fashion lovers? Read More
Is Childrenswear The Growth Engine Of China’s Luxury Market?
Can luxury turn the heads of China’s millennial parents or is it down to local brands to dress their little princes and princesses? Read More
Paris Fashion Week Embraces Chinese Talents
Next up, it’s Paris’ turn, as the Jing Daily Fashion Week Score focuses on how brands’ collections resonated with Chinese audiences. Read More
The Pros And Cons Of Flash Sales In China
While flash sales aren’t a new concept, luxury brands would be wise to explore the different ways they could utilize them in a post-COVID-19 world. Read More
At Paris Fashion Week, Brands Tap Online Celebrity Power
Having taken notes from other contenders this fashion season, brands are tapping into the power of Chinese celebrities and KOLs for social engagement. Read More
Farfetch Wants to Be the KOL of Fashion Digits
Farfetch is determined to become the favorite online destination for younger consumers to shop for full-priced, unique luxury pieces. Read More
At PFW, Which Brands Connected With China’s Millennials?
Fashion week presents an opportunity for brands to connect with Chinese audiences. In Paris, some brands excelled while others missed the mark. Read More
Can Virtual Influencers Make Luxury Brands’ Dreams Come True?
Born out of the enduring consumer enthusiasm for ACG (anime, comics, and games), virtual influencers have caught the attention of luxury retailers. Read More
China’s Millennial Burnout Culture Wear Luxury Like a ‘Badge’
Overworked and highly ambitious, many "burnout" Chinese millennials are turning to luxury shopping as a gesture of self-reward or self-care. Read More
Did the Met Gala’s ‘Camp’ Theme Confuse Chinese Fashion Fans?
The Met Gala 2019 still took Chinese social media by storm even though the theme, “Camp: Notes on Fashion,” was an unfamiliar concept to Chinese culture. Read More
