third-tier
Go West: The New Mantra For Luxury Brands In China
With a heavy-spending affluent class and a rising middle class that could surpass that of the US by 2025, China’s second-, third-, and now fourth-tier cities are primed for the… Read More
Third- And Fourth-Tier Cities China’s New Luxury Battleground
Having followed domestic Chinese brands first into second-tier provincial capitals over the past several years, many international brands are looking more seriously at expansion into third- and fourth-tier Chinese cities. Read More
Zegna Can’t Afford To Move Slowly In A Shifting China Market
Rather than blaming a "luxury crackdown" or decline in conspicuous consumption, Zegna sees this year's expected sales decline as an indication that sky-high luxury growth in China has been, and… Read More
As China’s Luxury Market Evolves, Who’s Winning And Who’s Losing?
Though China's red-hot luxury market has slowed from high growth-rate estimates in the range of 35 to 40 percent in 2011 to anywhere from 13 to 18 percent this year,… Read More
Fierce Competition In China’s Hotel Industry Spreads To Second-Tier Cities
If there's one major distinguishing factor about the current state of China's luxury hotel market, it's the contrast between saturated top-tier cities and "blank slate" cities further inland. Read More
Lower-Tier Cities New Marketing Battleground In China
Facing more saturated retail environments and greater competition in China's largest and most developed metropolitan areas, ad agencies and brand marketers are pushing their way into lower-tier cities, looking to… Read More-
Luxury Hotelier Mandarin Oriental Targets Second-Tier China
Rising high-end consumption and wealth creation in second- and third-tier Chinese cities isn't only attracting brands like Zegna or multi-brand luxury retailers like The Swank, it's enticing some of the… Read More 
Gucci Set To Open Southwest China Flagship In Chongqing
The mega-metropolis may have been in the news more for political controversy and intrigue than business over the past several months, but on June 18 the massive Chinese municipality of… Read More
Armani’s China “Pivot” Aimed At Inland Middle Class
Armani plans to kick up its China efforts to tap the middle class in inland cities, a large and highly segmented group whose spending is expected to continue rising even… Read More
Report: China Set To Be World’s Largest Luxury Watch Market
This week, the Shanghai-based magazine "Fortune Character" released a report saying that China is set to become not just the world's largest watch market in terms of demand, but in… Read More
