third-tier

An extensive new research report comparing spending habits between Chinese city tiers finds that luxury shoppers in different locations are buying for significantly different reasons. Read More

Now that first-tier locales are inundated with luxury hotel choices, the world's top companies are moving into smaller cities that have big demand for five-star accommodations. Read More

First-, second-, and third-tier city designations are useful, but regional cultures should also play an important part in brands' marketing strategies. Read More

Although some fashion companies are holding back from expanding too quickly into China's second- and third-tier cites, their presence is inevitable with the rapid growth occurring beyond Beijing and Shanghai. Read More

A little over a year after the Dallas-based luxury retailer Neiman Marcus announced its entrance to the China market, the company took its online marketing efforts offline this past weekend in Shanghai. Read More

With a tiered socioeconomic landscape, an aspiring middle class, and varying levels of taste, sophistication, and connoisseurship, hitting the Chinese target is not always point-blank. Read More

For its new ultra-luxury TI handset, Vertu has dropped Nokia's Symbian OS in favor of Android, a move that seems at least partially informed by the brand's largest single market, China. Read More

As Hong Kong waves goodbye to ultra-wealthy tourist-shoppers from China's top-tier cities, mainland Chinese consumers from second- and third-tier cities are increasingly picking up the slack. Read More

A new study by Ogilvy & Mather China’s consumer insights and trends team, Discovery, confirms that lower-tier cities should be anything but low on brands' lists of China priorities. Read More

Having focused increasingly on mainland China expansion, this week Italian luxury fashion group Salvatore Ferragamo announced plans to increase its stake in China joint ventures for distribution from 50 to 75 percent over the course of 2013. Read More