third-tier
China’s Luxury Shoppers ‘More Emotional’ In First-Tier Cities
An extensive new research report comparing spending habits between Chinese city tiers finds that luxury shoppers in different locations are buying for significantly different reasons. Read More
Luxury Hotels Close In On China’s Second-Tier Hotspots
Now that first-tier locales are inundated with luxury hotel choices, the world's top companies are moving into smaller cities that have big demand for five-star accommodations. Read More
Why Marketing Tiers Are Only Half The Story In China
First-, second-, and third-tier city designations are useful, but regional cultures should also play an important part in brands' marketing strategies. Read More
Luxe Brands Take Strategic Approach to China’s Lower-Tier Cities
Although some fashion companies are holding back from expanding too quickly into China's second- and third-tier cites, their presence is inevitable with the rapid growth occurring beyond Beijing and Shanghai. Read More-
Online To Offline: Neiman Marcus Promotes E-Tail With Shanghai Runway Show
A little over a year after the Dallas-based luxury retailer Neiman Marcus announced its entrance to the China market, the company took its online marketing efforts offline this past weekend in Shanghai. Read More 
What Gucci’s New Tiered Model Could Mean For China’s Luxury Market
With a tiered socioeconomic landscape, an aspiring middle class, and varying levels of taste, sophistication, and connoisseurship, hitting the Chinese target is not always point-blank. Read More
Vertu’s New $11,000 Android-Powered Smartphone Aimed At China?
For its new ultra-luxury TI handset, Vertu has dropped Nokia's Symbian OS in favor of Android, a move that seems at least partially informed by the brand's largest single market, China. Read More
Inland Chinese Luxury Shoppers Take The Lead In Hong Kong
As Hong Kong waves goodbye to ultra-wealthy tourist-shoppers from China's top-tier cities, mainland Chinese consumers from second- and third-tier cities are increasingly picking up the slack. Read More
Study: Lower-Tier Consumers Leading The Way In China
A new study by Ogilvy & Mather China’s consumer insights and trends team, Discovery, confirms that lower-tier cities should be anything but low on brands' lists of China priorities. Read More
Salvatore Ferragamo Boosts China Investment For 2013
Having focused increasingly on mainland China expansion, this week Italian luxury fashion group Salvatore Ferragamo announced plans to increase its stake in China joint ventures for distribution from 50 to 75 percent over the course of 2013. Read More
