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Tag

third-tier

  • China’s Luxury Shoppers ‘More Emotional’ In First-Tier Cities

    Jing Daily  |   Share
    An extensive new research report comparing spending habits between Chinese city tiers finds that luxury shoppers in different locations are buying for significantly different reasons. Read More
  • Luxury Hotels Close In On China’s Second-Tier Hotspots

    Jing Daily  |   Share
    Now that first-tier locales are inundated with luxury hotel choices, the world's top companies are moving into smaller cities that have big demand for five-star accommodations. Read More
  • Why Marketing Tiers Are Only Half The Story In China

    Jing Daily  |   Share
    First-, second-, and third-tier city designations are useful, but regional cultures should also play an important part in brands' marketing strategies. Read More
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    Luxe Brands Take Strategic Approach to China’s Lower-Tier Cities

    Liz Flora  |   Share
    Although some fashion companies are holding back from expanding too quickly into China's second- and third-tier cites, their presence is inevitable with the rapid growth occurring beyond Beijing and Shanghai. Read More
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    Online To Offline: Neiman Marcus Promotes E-Tail With Shanghai Runway Show

    Jing Daily  |   Share
    A little over a year after the Dallas-based luxury retailer Neiman Marcus announced its entrance to the China market, the company took its online marketing efforts offline this past weekend… Read More
  • What Gucci’s New Tiered Model Could Mean For China’s Luxury Market

    Nora Chen  |   Share
    With a tiered socioeconomic landscape, an aspiring middle class, and varying levels of taste, sophistication, and connoisseurship, hitting the Chinese target is not always point-blank. Read More
  • Vertu’s New $11,000 Android-Powered Smartphone Aimed At China?

    Jing Daily  |   Share
    For its new ultra-luxury TI handset, Vertu has dropped Nokia's Symbian OS in favor of Android, a move that seems at least partially informed by the brand's largest single market,… Read More
  • Inland Chinese Luxury Shoppers Take The Lead In Hong Kong

    Jing Daily  |   Share
    As Hong Kong waves goodbye to ultra-wealthy tourist-shoppers from China's top-tier cities, mainland Chinese consumers from second- and third-tier cities are increasingly picking up the slack. Read More
  • Study: Lower-Tier Consumers Leading The Way In China

    Jing Daily  |   Share
    A new study by Ogilvy & Mather China’s consumer insights and trends team, Discovery, confirms that lower-tier cities should be anything but low on brands' lists of China priorities. Read More
  • Salvatore Ferragamo Boosts China Investment For 2013

    Jing Daily  |   Share
    Having focused increasingly on mainland China expansion, this week Italian luxury fashion group Salvatore Ferragamo announced plans to increase its stake in China joint ventures for distribution from 50 to… Read More
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