theory
How Chinese Consumers Engage With Luxury Livestreamers
Livestreaming has become a compelling new shopping experience in China, but it can also pose challenges for luxury brands. We join livestreamer Haoran during a session at C.O. Bigelow. Read More
What Does ‘Masstige’ Mean For China?
Though masstige lines provide less status, many Chinese consumers are growing more appreciative of goods for their quality and style rather than the ability of their price tags to impress… Read More
