theater
Valentino x Sleep No More Sets The Benchmark For Experiential Marketing
Valentino partnered with Sleep No More on an immersive theater production in Shanghai, allowing guests to experience its Spring 2023 collection in a new light. Read More
Despite Devoted Audience, China’s Art House Theaters Struggling
Though the Chinese capital now has three art-house theaters, a dearth of available films, a lack of management talent and poor return on investment for owners means the future of… Read More
Filmmaker Jia Zhangke To Open Beijing Arthouse Theatre
Director Jia Zhangke, fresh off his recent collaboration with Johnnie Walker for its second "Yulu" campaign, is set to add another title to his impressive resume: arthouse theater owner. Read More
British Theater To Stage “Romeo And Juliet” In Seven Chinese Cities
The most recent of the many cultural exchanges to be held in recent years, a staging of Shakespeare's "Romeo and Juliet" performed by Britain's TNT Theater, began its seven-city tour… Read More
