The Social Edition
What Does Proya’s Mother’s Day Campaign Say About China’s ‘She Economy’?
Mother's Day is an underrepresented marketing occasion in China. Still, discerning local players like Proya can leverage it as a crucial branding vehicle. Read More
Chinese Fragrance Label Documents Opens Scented Bookstore In Shanghai
Although using literature in luxury marketing is nothing novel, Documents is the first brand to open a permanent bookstore in China. Read More
Diesel Taps Collectible Toy Frenzy For China’s 520 Valentine’s Day
A second round of Diesel x Dolores art toys are being made available to Chinese consumers in limited quantities, in celebration of the upcoming 520 Day. Read More
Cartier Leverages Nostalgia For Guangzhou Exhibition Opening
Cartier has unveiled a pop-up exhibition spotlighting its Panthère de Cartier collections in Guangzhou. How has the luxury house engaged visitors? Read More
Lululemon Turns Up The Music For Tmall Super Brand Day
The Canadian athletic apparel brand celebrated its Tmall Super Brand Day by hosting a live music party in Chengdu featuring Gen Z stars. Read More
Dries Van Noten Taps Local Artists To Build Cultural Relevance In Chengdu
How does the Belgian fashion brand resonate with the young fashionistas in Chengdu, a rising cultural hub in southwest China? Read More
Rimowa Bets On China’s Travel Rebound With Pop-up Exhibition In Nanjing
Luxury luggage manufacturer Rimowa is looking to win clients beyond first-tier cities in China as inbound and outbound travel resumes. Read More
Can Cartier Boost Cultural Credibility In China With This Branding Campaign?
The latest chapter of the L'Odyssée de Cartier film series focuses on exploring the jeweler's century-long cultural connections with China. Read More
Clot Gives McDonald’s A Streetwear Makeover In China
The Asia-exclusive collaboration is generating a huge buzz across major social media channels. What can brands learn from the partnership? Read More
Long Queues Form At Aesop’s Pop-up Library For International Women’s Day
Aesop transformed its Shanghai boutique into a library and offered free feminist books to visitors in celebration of International Women's Day. Read More
