The Social Edition
Labelhood Celebrates Qixi via the Romance of China’s Past
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Louis Vuitton Pre-Launches Fall 2021 Menswear At Shanghai Popup
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Cartier Touts Sustainability Via Art Exhibition
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Chanel Hosts A Chengdu Electro Music Party For Watch Launch
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Louis Vuitton Presented Its SS22 Menswear Show With Social Innovations in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Louis Vuitton Reinvents Its Travel Origins Amid Pandemic Restrictions
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms —… Read More
Miu Miu Connects With Gen Z By Upcycling
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms —… Read More
Tod’s Leverages Idol Power In China To Boost Image
The Social Edition is our weekly series highlighting luxury initiatives in China’s social media landscape: WeChat, Weibo, Tmall, Douyin, and beyond. Read More
Bvlgari Taps Into China’s Thirst For Art
The Social Edition is our weekly series highlighting luxury initiatives in China’s social media landscape, including WeChat, Weibo, Tmall, Douyin, and beyond. Read More
How the Neiwai x SavisLook Collab Has Won Over Chinese Shoppers
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
