The Social Edition
Dior Sculpts Pop-Up Out Of Ice At North China’s Ski Resort
Dior's ice sculpture has become a popular photo backdrop on Chinese social platforms, appealing to ski enthusiasts and resort visitors. Read More
Soundcheck: Lancôme Tests Podcast Marketing Opportunity In China
Podcasting is one of the most overlooked content formats in China. Why did the premium beauty brand bet on it to promote its eye cream? Read More
L’Oréal Taps China’s Art Toy Frenzy In The Year Of The Rabbit
Local collectible toy IP RobbiART became a popular partner for fashion and beauty brands on their Chinese New Year marketing campaigns this year. Read More
Neiwai Hops Forward With Year Of The Rabbit Marketing
Neiwai launched a capsule collection in celebration of the Year of the Rabbit, featuring the brand’s collaboration with fictional character Peter Rabbit. Read More
Miu Miu Tells Women’s Tales In Chengdu
Miu Miu presented a physical screening of its ongoing Women's Tales project in Chengdu last week, solidying its status as "Brand of the Year in Fashion." Read More
Arc’teryx Capitalizes On Coffee and Skiing Fever This Winter Season
Arc'teryx collaborated with coffee roaster and retailer Peet’s Coffee to launch a coffee shop in Beidahu, Jilin Province. Read More
Loewe Sets The Bar For Chinese Cultural Marketing
Loewe’s Spring 2023 campaign inspired by Chinese ceramics was well received by Chinese netizens. What can global brands learn from the Spanish house? Read More
Haircare Brand Amika Taps Shanghai’s Underground Voguing Community
New York-born brand Amika has launched a campaign with Voguing Shanghai, the first voguing and ballroom culture platform in the mainland and a LGBT haven. Read More
Louis Vuitton Chooses Chengdu For Restaurant Debut In China
Louis Vuitton’s first restaurant in China is landing in Chengdu Sino-Ocean Taikoo Li, accompanied by a series of playful online and offline initiatives. Read More
Will Fragrance Label Rituals’ Bet On Wellness Pay Off In China?
Dutch fragrance label Rituals collaborated with China National Geographic magazine to launch a campaign tapping the booming wellness trend in China. Read More
