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The RealReal

  • The Future of Luxury

    Are You Prepared For The New Luxury Trends Of 2021?

    Daniel Langer  |   Share
    Leading new market changes is the key to luxury brand survival. As such, here are the important luxury trends to watch for in 2021. Read More
  • Retail

    2021 Could Be the Year of “Designer DTC”

    Avery Booker  |   Share
    In many ways, 2020 represented a turning point for direct-to-consumer (DTC) brands, particularly in China, as housebound consumers turned to online. Read More
  • Social Media

    CCI Take: Content-Commerce Could Help Secondhand Luxury Gain Critical Mass in China

    Avery Booker  |   Share
    In China, despite years of resistance from consumers to buying used items, the secondhand luxury market is growing faster than ever. Read More
  • Fashion

    China Trend Watch 2020: The Year of Second-Hand Luxury?

    Avery Booker  |   Share
    China’s second-hand luxury market is driven by younger consumers eager to get their hands on items snapped up during the country’s “luxury glut.” Read More
  • Tech

    China’s Most Important Luxury Tech Moments in 2019

    Wenzhuo Wu  |   Share
    Once again, tech was one of the biggest disruptors in China’s luxury market. Here’s our list of the biggest tech happenings in 2019. Read More
  • Legal

    The RealReal’s Diamond-Fraud Lawsuit Settled Quietly

    Binglun He  |   Share
    The RealReal that bases its reputation on avoiding the pricey fakes that flood the global luxury market has a lawsuit that had charged it with fraud. Read More
  • Market Trends

    Why the Secondhand Luxury Market Isn’t Thriving in China

    Yiling Pan  |   Share
    In order to take off in China, the secondhand luxury market still needs to educate Chinese consumers and solve the problem of counterfeits. Read More

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