The RealReal
How Secondhand Luxury Platforms Can Win in China in 2022
International luxury resale platforms hoping to tap the Chinese market need to innovate to compete with nimble and well-capitalized domestic rivals. Read MoreLuxury Resale Is China’s Next Retail Battleground
Like much else that goes on in today’s luxury market, rising brand interest in resale is driven by demand from millennial and Gen Z consumers. Read MoreUpcycling, Deadstock, Resale: Will Luxury’s “Archive” Trends Work in China?
Online platforms offer brands an increasingly lucrative conduit for selling excess inventory while latching onto the circular economy trend. Read MoreChina Could Become the Top Money-Maker (And Sourcing Market) for The RealReal
With millennials and Gen Zers readily adopting secondhand luxury shopping, China is positioned as the next big resale market — for sales and sourcing. Read MoreWhat’s Behind Moncler’s Rapid Rise?
Some brands that lagged during the pandemic suddenly jumped up the Jing Daily KraneShares China Global Luxury Index in May, while others lost ground. Read MoreIs It Too Late for Japanese Luxury Resale in China?
Although accounting for a relatively small sliver of total luxury sales, China’s high-end resale market is on the rise. Read MoreThe Next Frontier for Chinese Luxury Resale Platforms: Their Own Brands?
Following years of steady growth, secondhand luxury e-commerce has become a red-hot space in emerging markets like China. Read MoreBrand-Owned Resale Could Finally “Close the Loop” for Luxury
Although it currently accounts for less than 10 percent of the total luxury market, resale is perhaps the most important trend reshaping the industry. Read MoreWhat Is Luxury’s Next DTC Opportunity in China?
Though far from a new retail segment, the past year has represented a turning point for direct-to-consumer (DTC) brands, particularly in China. Read MoreWhen Will Luxury Brands Take Resale In-House?
In the established luxury markets of North America, Europe, and Japan, resale has become a big business, one that is only becoming more important with younger consumers displaying a preference… Read More