The RealReal
Are You Prepared For The New Luxury Trends Of 2021?
Leading new market changes is the key to luxury brand survival. As such, here are the important luxury trends to watch for in 2021. Read More
2021 Could Be the Year of “Designer DTC”
In many ways, 2020 represented a turning point for direct-to-consumer (DTC) brands, particularly in China, as housebound consumers turned to online. Read More
CCI Take: Content-Commerce Could Help Secondhand Luxury Gain Critical Mass in China
In China, despite years of resistance from consumers to buying used items, the secondhand luxury market is growing faster than ever. Read More
China Trend Watch 2020: The Year of Second-Hand Luxury?
China’s second-hand luxury market is driven by younger consumers eager to get their hands on items snapped up during the country’s “luxury glut.” Read More
China’s Most Important Luxury Tech Moments in 2019
Once again, tech was one of the biggest disruptors in China’s luxury market. Here’s our list of the biggest tech happenings in 2019. Read More
The RealReal’s Diamond-Fraud Lawsuit Settled Quietly
The RealReal that bases its reputation on avoiding the pricey fakes that flood the global luxury market has a lawsuit that had charged it with fraud. Read More
Why the Secondhand Luxury Market Isn’t Thriving in China
In order to take off in China, the secondhand luxury market still needs to educate Chinese consumers and solve the problem of counterfeits. Read More
