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the rap of china

  • Sponsored

    How MCM Is Winning Over New Chinese Luxury Shoppers Via Youth Culture

    Wenzhuo Wu  |   Share
    MCM was once a leader of logomania hype among Chinese millennials. But its latest rebrand cleverly repositions the luxury brand for young Gen-Z shoppers. Read More
  • Fashion

    How Brands Can Tap Into China’s Booming Streetwear Trend

    Julienna Law  |   Share
    Spending on streetwear in China is nearly quadruple that of non-streetwear apparel. How can Western brands win over the country’s cool cultural consumers? Read More
  • Events

    Why Streetwear Brands Must Have A WeChat Strategy For China

    Danielle Sumerlin  |   Share
    Influenced by Chinese reality shows, streetwear’s popularity in China has seen a massive rise in popularity over the last five years via social platforms. Read More
  • China’s Fourtry Brand Offers Lessons On Streetwear Consumption

    Wenzhuo Wu  |   Share
    Season two of the iQIYI-produced blockbuster variety show “Fourtry” offers lessons to luxury brands on the dynamics of streetwear consumption in China. Read More
  • First Streetwear, Now Hip Hop: When Brands and Musicians Meet

    Jessica Rapp  |   Share
    From 'Fendiman' by Jackson Wang, to 'Burberry Made' by Kris Wu, luxury labels are harnessing the talents of China's biggest pop stars. Read More
  • Marketing

    Reality-show Idols Are the New Darlings of Luxury Brands in China

    Yiling Pan  |   Share
    From Fendi to Loewe, a number of luxury brands in China have worked with the reality show idols to ride on their massive following on social media. Read More
  • Chinese Characters in Fashion Design: Cultural Appropriation or Appreciation?

    Ruonan Zheng  |   Share
    If before, wearing luxury goods displayed wealth, then wearing goods with Chinese characters now signifies the wearer’s personality, heritage and culture. Chinese millennials are eager to announce their identities to… Read More
  • What Luxury Brands Can Learn From China’s New Show, “Fashion Master”

    Jessica Rapp  |   Share
    With the debut of reality show "Fashion Master", JD.com and CCTV Finance are hoping to put Chinese culture and the nation’s fashion design talent on the world map. Read More
  • Luxury Streetwear Goes Mainstream in Label-thirsty China

    Ruonan Zheng  |   Share
    2017 was the year China went crazy for streetwear. Luxury brands have taken note, but it remains to be seen how many Chinese consumers are willing to follow what they… Read More

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 06/29/2022

Index LevelDaily Change% Change
229.47-$3.66-1.57%
LVMHKeringRichemont
-$0.57-$0.48-$0.01
View Index

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