the rap of china
How MCM Is Winning Over New Chinese Luxury Shoppers Via Youth Culture
MCM was once a leader of logomania hype among Chinese millennials. But its latest rebrand cleverly repositions the luxury brand for young Gen-Z shoppers. Read More
How Brands Can Tap Into China’s Booming Streetwear Trend
Spending on streetwear in China is nearly quadruple that of non-streetwear apparel. How can Western brands win over the country’s cool cultural consumers? Read More
Why Streetwear Brands Must Have A WeChat Strategy For China
Influenced by Chinese reality shows, streetwear’s popularity in China has seen a massive rise in popularity over the last five years via social platforms. Read More
China’s Fourtry Brand Offers Lessons On Streetwear Consumption
Season two of the iQIYI-produced blockbuster variety show “Fourtry” offers lessons to luxury brands on the dynamics of streetwear consumption in China. Read More
First Streetwear, Now Hip Hop: When Brands and Musicians Meet
From 'Fendiman' by Jackson Wang, to 'Burberry Made' by Kris Wu, luxury labels are harnessing the talents of China's biggest pop stars. Read More
Reality-show Idols Are the New Darlings of Luxury Brands in China
From Fendi to Loewe, a number of luxury brands in China have worked with the reality show idols to ride on their massive following on social media. Read More
Chinese Characters in Fashion Design: Cultural Appropriation or Appreciation?
If before, wearing luxury goods displayed wealth, then wearing goods with Chinese characters now signifies the wearer’s personality, heritage and culture. Chinese millennials are eager to announce their identities to… Read More
What Luxury Brands Can Learn From China’s New Show, “Fashion Master”
With the debut of reality show "Fashion Master", JD.com and CCTV Finance are hoping to put Chinese culture and the nation’s fashion design talent on the world map. Read More
Luxury Streetwear Goes Mainstream in Label-thirsty China
2017 was the year China went crazy for streetwear. Luxury brands have taken note, but it remains to be seen how many Chinese consumers are willing to follow what they… Read More
