the peninsula
China: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Kate Spade, Dolce & Gabbana, International Watch Company, Sephora, and the Peninsula. Read More
Asian Hoteliers Step Up Competition For Chinese Tourists In The City Of Lights
The Peninsula, Shangri-La, and Mandarin Oriental have all flocked to Paris in the last three years with a focus on attracting moneyed Chinese tourists. Read More
The Peninsula Taps Into Tradition With Global Mid-Autumn Celebrations
For the first time ever, the hotel's pastry-like mooncakes are making their way to the United States as it makes stronger efforts to promote its Chinese heritage. Read More
China’s ‘Mooncake Austerity’ Leaves Mid-Tier Sales Intact
While the Chinese government aims to crack down on graft associated with extravagant mooncakes, strong Mid-Autumn Festival sales are still expected for cakes aimed at individual buyers. Read More
