The Luxe Decade
“Democratic” Luxury: It’s Not Because It’s Affordable That It Will Sell
Affordable luxury, on paper, has promising growth potential. The reality, however, is that the segment is likely to continue to lag. Read More
The Return Of Luxury Brick-And-Mortar: 4 Reasons To Go Back
When the world reopens, luxury brick-and-mortar will rebound swiftly, but returning consumers will expect to find something completely different. Read More
Luxury Hyper-Segmentation: Avoiding The Ubiquity Trap
Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Read More
Second-Hand Luxury — Don’t Have Second Thoughts
Second-hand luxury is a means for recruitment and feeds into circularity and sustainability. Here are some thoughts on the outlook. Read More
The Luxury Rebound — Brace, Brace, a New Era of Exuberance Has Started
The pandemic is far from over but luxury demand has already moved on to the next phase of growth, so expect to be surprised. Read More
The Patagonia Paradox & How Luxury Can Learn About Purpose
Luxury brands are selling highly-priced products that don’t necessarily last. Now, it’s time for a rethink, decades after Patagonia set an example. Read More
Chinese Luxury Staycationing at Its Best: The Hainan Experiment
Hainan may not be your idea of the ideal vacation, but it’s sure good enough for some serious shopping now — Happy Lunar New Year! Read More
Luxury “Locavores”: Another Silver Lining of the Pandemic
COVID-related silver linings are coming in droves. Luxury is not relying on tourism anymore but getting to know local consumers. Read More
Could “Revenge Travel” Dent Luxury Spending?
The latest wave of COVID-19 infections is postponing the tourism rebound. When travel resumes, expect it to come back with a vengeance. Read More
Forget 2020: Here Are 21 Luxury Projections for 2021 and Beyond
The next decade in global luxury should see very strong growth in 2021 (and beyond) marking the start of a new roaring twenties. Read More
