The Jing Take
Lancôme Nets $1.5 Million in 10 Days on Douyin
Over 10 days in May, luxury beauty brand Lancôme had sales in excess of around $1.5 million on China’s short video platform Douyin. Read More
Richemont Warns of Slow China Rebound
Richemont’s negative projection of the Chinese market dampened investor confidence, lowering its shares by 13 percent. Should luxury be concerned? Read More
Adidas Throws a Music Party in China’s Metaverse
Adidas has joined forces with Tencent Music to host a virtual music festival. Is this the next stage of branded experiences in China? Read More
First Chopard, Now Audi. Why Brands Can’t Get IP Right in China
Audi’s recent commercial campaign was called out for being word-for-word plagiarism of a Douyin blogger. Can the luxury carmaker restore its reputation in China? Read More
Beauty Giant Estée Lauder Plays the Long Game
A temporary dip in China sales is not alarming Estée Lauder. Rather, the US beauty conglomerate is largely confident in investing in the market. Read More
The Douyin KOL Helping Luxury Tap China’s Lower-Tier Cities
The Douyin KOL @diandilahai is offering a gateway to luxury through his humorous recreations of high fashion campaigns. It’s frivolous, but luxury should be watching. Read More
Michael Kors x Ellesse Pop-Up Lands in Wuhan and Shenzhen
Amid the lockdowns, Michale Kors has managed to be present in China via a series of pop-ups in Wuhan and Shenzhen. Will fans turn out for its collaboration with Ellesse? Read More
Should Luxury Reassess Its Relationship with Cryptocurrency?
Virtual currencies have been catching luxury fashion’s attention, but just how responsible is the implementation of crypto following the markets latest shake up? Read More
Luxury Watchmaker Chopard Accused of Copying Tiffany Ad
Chopard has been suspected of copying the interactive page design of a Tiffany WeChat campaign. Should brands worry about what’s in their backend? Read More
Brandy Melville Size Discrimination Is a Big No-No in China
Brandy Melville, the Italian “one-size-fits-all” brand, has been called out by a local blogger for body shaming. Is the label on its way out of the mainland market? Read More
