The Future of Luxury
Lessons From The Most Valuable Luxury Brands In 2021
BrandZ/Kantar just published a list of this year’s most valuable luxury brands, and the leaders share many secrets to selling luxury today. Read More
The New Digital Paradigm For Luxury Brands In China
A large part of China’s luxury sales now happen digitally, thanks to a new set of rules that every luxury brand must know. Read More
How LVMH Beat The Pandemic
Many companies are still feeling the impact of the pandemic on their bottom lines, making LVMH's first-half performance even more remarkable. Read More
Louis Vuitton’s New Speaker Is Disrupting Luxury
Inspired by its iconic Toupie handbag, Louis Vuitton’s new Horizon Light Up Speaker changes colors when you’re using it, retailing at almost $3,000 dollars. Read More
Why Water Isn’t Just Water When It’s Chanel
A bottle of water averages around $2.50. Yet, here’s why Chanel’s No.5 L’Eau was $75 — and why that was too little. Read More
Why Western Luxury Brands Must Catch Up to the New China Playbook
Western luxury brands have increased their China presence, but there will be more catching up for them to do once Chinese Gen-Z consumers fully emerge. Read More
Why China Is The Only Luxury Superpower
Over the last five years, most luxury growth was generated by Mainland China or Chinese tourists, and the market is only becoming more crucial. Read More
Luxury’s Post-Pandemic Playbook
When brands want growth, they are tempted to expand distribution and promote items. But a better idea is to follow the post-pandemic luxury playbook. Read More
Why Consumers Break Up With Luxury Brands
Breakups with luxury brands are costly and can happen after a customer’s single negative experience wipes away all of their positive brand experiences. Read More
Gen Z’s Shift To Digital & Sustainable Luxury Is No Joke
Established luxury brands must not only provide young customers with relevant brand messaging and product categories but also truly sustainable solutions. Read More
