The Future of Luxury
Why Western Luxury Brands Must Catch Up to the New China Playbook
Western luxury brands have increased their China presence, but there will be more catching up for them to do once Chinese Gen-Z consumers fully emerge. Read More
Why China Is The Only Luxury Superpower
Over the last five years, most luxury growth was generated by Mainland China or Chinese tourists, and the market is only becoming more crucial. Read More
Luxury’s Post-Pandemic Playbook
When brands want growth, they are tempted to expand distribution and promote items. But a better idea is to follow the post-pandemic luxury playbook. Read More
Why Consumers Break Up With Luxury Brands
Breakups with luxury brands are costly and can happen after a customer’s single negative experience wipes away all of their positive brand experiences. Read More
Gen Z’s Shift To Digital & Sustainable Luxury Is No Joke
Established luxury brands must not only provide young customers with relevant brand messaging and product categories but also truly sustainable solutions. Read More
Was It A Smart Move For Patek To Kill Its Most Iconic Watch Line?
It is rare for a brand to discontinue its most iconic item. But Patek Philippe did just that, and it was a smart move. Read More
Why Luxury Is Not About Best-In-Class Experiences
If a luxury brand creates category experiences and not branded experiences, it will become predictable and interchangeable. Read More
How Luxury Brands Can Earn Green By Going Green In China
Today, nearly all luxury brands have launched sustainability initiatives. But to succeed, they need to become “Greenovators,” not followers. Read More
What Luxury Brands Can Learn From The CDC’s Trust Issues
The CDC is undermining its brand equity by flip-flopping on mask mandates. What can luxury brands learn from this fiasco? Read More
3 Critical Ways To Jumpstart Your Luxury Brand Post-COVID-19
While the top luxury brands boast the results of their best-in-class pandemic strategies, many others have struggled and may need a jumpstart. Read More
