The Future of Luxury

By 2030, China could account for as much as 50 percent of the global luxury market. In other words: We are now entering the Chinese Decade. Read More

The massive disruption shaking up the luxury sector right now calls for unprecedented action. So why then am I optimistic about the future of luxury? Read More

Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Read More

The value of a luxury product is not in its materials or the time it took to create it. It's driven by an intangible, yet enormous value component, its ALV. Read More

Fifty percent of luxury brands won’t make it through the pandemic. The ones that fail will charge a lot but won’t offer value through their in-store experiences. Read More

Consumers buy luxury brands because they fall in love with them, but if brands break their trust, they will commit to never buy that brand again. Read More

During the Covid-19 crisis, up to 50% of today's luxury brands will collapse, and the ones that don't create extreme value will be the first to go. Read More

For luxury brands, an action that doesn’t lead to an advantage isn’t simply inaction — it’s a negative action. In an era of disruption, urgency is needed. Read More

Most luxury brands have lost a staggering amount of earnings during this crisis, but a lot of these drastic results could've been avoided with brand audits. Read More

While many so-called “experts” predict that luxury is on its way out, Dr. Langer believes it’s the right time for brands to indulge, inspire, and innovate. Read More