the beast | Jing Daily

How Brands Can Use Nostalgia To Win China’s Wide-Open Fragrance Market
Allison Malmsten | Share
Recently, the perfume industry has begun to leverage the physiological relationship between scent and memory with great success — and the key is nostalgia. Read More
Digital Watch: How Chinese Millennials & Gen Zers are Re-connecting with Their Elders
Juliette Duveau and Sophia Dumenil | Share
Recent trends on Chinese social media networks are showing a strong desire from both children and elders to reconnect and share more with each other. Read More
Scents of China: The Boom of Luxury Interior Fragrances
Juliette Duveau and Sophia Dumenil | Share
Interior fragrances are fast becoming must-have accessories for trendy Chinese luxury shoppers. Read More

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Index Level	Daily Change	% Change
328.97	+$1.95	0.6%

How Brands Can Use Nostalgia To Win China’s Wide-Open Fragrance Market

Digital Watch: How Chinese Millennials & Gen Zers are Re-connecting with Their Elders

Scents of China: The Boom of Luxury Interior Fragrances

Your China Cheat Sheet