the beast
Why Brands Need Pop-Ups More Than Ever In China
Over the past decade, pop-ups have progressed from a nice-to-have to a must for any brand or retailer invested in mainland China. Read More
China’s ‘Lying Flat’ Trend Meets its New Champion: The Free Idler
If 2021 was the year of “lying flat” in China, it appears that 2022 could become the year of the “Free Idler" if domestic brands have their say. Read More
Starbucks Could Struggle as Chinese Coffee Upstarts Master Content-Commerce
While early China entrants had to build a coffee culture from scratch, the challenge today is intense competition from marketing-savvy local brands. Read More
How Brands Can Use Nostalgia To Win China’s Wide-Open Fragrance Market
Recently, the perfume industry has begun to leverage the physiological relationship between scent and memory with great success — and the key is nostalgia. Read More
Digital Watch: How Chinese Millennials & Gen Zers are Re-connecting with Their Elders
Recent trends on Chinese social media networks are showing a strong desire from both children and elders to reconnect and share more with each other. Read More
Scents of China: The Boom of Luxury Interior Fragrances
Interior fragrances are fast becoming must-have accessories for trendy Chinese luxury shoppers. Read More
