TFboys
Dior Bets Big With Blockbuster Exhibition
As brands around the world continue to postpone their events, Dior has opened one of the world’s first physical fashion exhibitions in the post-COVID world. Read More
Can Instagram Ever Crack Weibo’s Hold On Chinese Millennials?
Instagram and Weibo are staples apps of globally-minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Read More
Dior Names Wang Junkai their New Brand Ambassador in China & More
The French brand Christian Dior has named the 20-year-old actor/singer Wang Junkai (Karry Wang) to be their new brand ambassador in China. Read More
The Rise of the Idol Economies in China
China is littered with teen idols these days, but can Western brands take advantage of their popularity with the country's massive Gen-Z demographic? Read More
Why Luxury Brands Should Care About Online Gaming in China
Online gaming isn't just popular in China — it's a way of life — and now luxury brands are looking at video games as a new marketing arena. Read More
Pop Idol Alliances Key for Beauty Engagement in China: Gartner L2
According to a new report by Gartner L2, 84 percent of all premium beauty brand engagement on Weibo is driven by posts featuring celebrities. Read More
Can China’s ‘Little Fresh Meat’ Deliver Big Brand Results?
With authorities in China already starting to discourage effeminate behavior in the media, we analyze whether the country's boy idols can keep delivering visibility and sales for brands. Read More
All Atwitter in China: Kim Kardashian Joins Social Media Beauty Site ‘Little Red Book’
Kim Kardashian West entered the fray of powerful Chinese influencers to open an official account on China’s social beauty platform Little Red Book. Read More
Influencer Marketing in 2018: What Luxury Brands in China Need to Know
Data intelligence firm Gartner L2 released a report on influencer marketing and the effectiveness of celebrity endorsements in China. Read More
Watch Out: China’s Young Influencers Lead Timely Recovery of Global Luxury Watch Market
Despite a downturn in recent years, China is leading the way for the recovery of the entire Swiss luxury watch industry. Read More
