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Luxury Brands Have Only Scratched The Surface of China’s E-Commerce
China's e-commerce system thrived during China’s coronavirus lockdown, showing that the luxury market has a promising future with many more possibilities. Read More
Why Luxury Brands Must Be Innovative
One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Read More
Op Ed: Is CSR The Key To Surviving COVID-19?
With many companies failing, it’s reasonable to wonder if they can truly commit to CSR. But COVID-19 is actually reinforcing the need for it. Read More
How Technology will Change the Game for Luxury Brands
The next generation of luxury consumers was born into a digital world. Brands must provide them with seamless digital experiences or risk becoming obsolete. Read More
Why Expensive Luxury Brands are Often Priced Too Low
For luxury brands, estimating the Added Luxury Value for both for the category and the brand is an important consideration when making pricing decisions. Read More
How Millennials and Gen Zers are Forcing Luxury Brands into E-commerce
For millennials and Gen Zers, whatever channels they choose, brands need to be able to tell their stories consistently and precisely across all channels. Read More
Why the Chinese Market is a Crystal Ball Showing us the Future of Luxury
China is at the top of their agendas, and not just because of the size of the market. China provides a window into the future of luxury markets. Read More
The Paradox of Sustainable Luxury — and 3 Ways to Solve It
China’s hyper-informed young consumers are starting to consider the negative effects of mass consumption. Brands need to offer sustainability with luxury. Read More
Luxury and Sustainability: How Pininfarina Is Cracking the Code
Luxury car designer Pininfarina has introduced its own fully-electric sports car, called Battista, which may set the standard for luxury sustainability. Read More
Can Brands Thrive Beyond Their Founders’ Legacy?
With more attention and pressure on founders than ever, responding with resilience to unforeseen challenges and adverse impacts is essential. Read More
