tennis
Is Tennis Champion Emma Raducanu Luxury’s Latest Savior in China?
Gen Z tennis champion Emma Raducanu is set to become one of the world’s most marketable sports stars and is already courting luxury houses and labels. Read More
China’s VIP Fans Jet Across Globe For Luxury Sports Experiences
In response to Chinese travelers' growing interest in "experiential destinations," a newly launched China company offers special VIP excursions to the world's top sporting events. Read More
Jing Daily’s China Luxury Brief: January 13, 2014
Welcome to Jing Daily’s China Luxury Brief: the day’s top news on the business of luxury and culture in China, all in one place. Read More
Lacoste Fêtes Beijing VIPs With Upscale Birthday Bash
A green crocodile skin Hermès bag and silver Christofle golf club were just a few of the luxe gifts featured at the French brand's 80th anniversary party in Beijing. Read More
Luxury Brands Tap Into Tennis’ Growing Appeal With China’s Wealthy
As China's affluent look to tennis as a sport which matches their lifestyle and income, luxury brands are taking notice of its marketing opportunities. Read More-
Report: Chinese Tennis Star Li Na Signs Endorsement Deal With Rolex
This will be the third endorsement deal signed by Li in recent months, following her appointment as a member of SpiderTech's Health and Wellness Team and brand ambassador for Haagen-Dazs. Read More
