Tencent

With the rise of online shopping in China, it’s become increasingly important for global luxury brands to form a partnership with an e-commerce company. Read More

Instagram and Weibo are staples apps of globally-minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Read More

WeChat’s owner Tencent reported a superlative performance in Q1, mainly thanks to online games and online advertising. Is the COVID-19 bump here to stay? Read More

Chinese e-tailer Pinduoduo has found amazing success with its “collective buying” shopping model, but now it needs to innovate or suffer the consequences. Read More

WeChat is testing its short-video feature to compete in the fast-growing short-video industry. How useful is this new feature for luxury brands marketing? Read More

Tencent launched a new credit feature on WeChat called, "buy now, pay later," that will make luxury purchases even more attainable for Chinese consumers. Read More

COVID-19 is starting to breed anti-Chinese sentiments around the world. But MFW is standing out by combating them while celebrating Chinese culture. Read More

The BCG and Tencent’s recently published whitepaper, “2020 China Social Retail Playbook,” reveals the increasing popularity for Social Retail in China. Read More

Farfetch announced today that it has secured a $125 million investment from WeChat owner Tencent to accelerate its growth in China. Read More

Luxury brands are deciding to show their runway collections in China, but they must overcome certain factors to fully unlock these opportunities. Read More