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Could China’s ‘Micro Variety Show’ Trend Be Luxury’s Next Big Thing?
As young viewers and sponsors alike migrate to short video platforms, Zhihu is taking a new approach to entertainment by launching three mini reality shows. Read More
China’s Crackdowns Could Make Luxury Marketing a Lot More Boring in 2022
A rare bright spot for many global brands in 2020, China's luxury market is in a tumultuous place as the fourth quarter of 2021 approaches. Read More
Will Luxury Brands Stand By Idol Kris Wu After Teen Sex Allegations?
Chinese Canadian pop star Kris Wu is embroiled in sexual assault allegations. How will luxury brands respond to the scandal? Read More
Booming in Asia, Shoppable Streaming Video Faces a Bumpy Road in the U.S.
As the intersection between streaming entertainment and e-commerce continues to blur in China, shoppable streaming video is now starting in North America. Read More
Italy’s Eco-Friendly Award Show Debuts in China
The launch of GCFA reflects the significance of the China market as well as fashion’s ever-growing sustainability agenda since the COVID-19 pandemic. Read More
How Chinese Tech Builds Trust, Part VI: The Content Trends That Are Growing Bilibili’s Audience
Bilibili is young China in a nutshell, exploring what "new retail" means for brands, Mid-Autumn Festival trends, and a strong consumer recovery. Read More
How Fashion and Beauty Brands Can Use Bilibili
Now that Bilibili has become an entertainment powerhouse in China, Jing Daily outlines everything brands will need to know before joining the platform. Read More
Your Introduction to the Gen-Z Consumer
With their online savvy and serious spending power, Gen Zers are fast becoming a focus for international luxury brands. Here's what you need to know. Read More
8 Popular Chinese Video-Streaming Sites Luxury Brands Should Know
A report shows that luxury brands still prefer traditional video-streaming platforms for advertising; here are eight popular ones brands should know. Read More
3 Chinese Apps To Boost A Brand’s WeChat Marketing Strategy
From video to selfie apps, there are several key platforms that can be integrated with WeChat to heighten a user's experience. Read More
