Tencent Music Entertainment

NFT
Adidas Throws a Music Party in China’s Metaverse
Julienna Law | Share
Adidas has joined forces with Tencent Music to host a virtual music festival. Is this the next stage of branded experiences in China? Read More
Content Commerce
Should Luxury Brands Tune Into Virtual Concerts?
Sadie Bargeron | Share
Livestreamed shows have evolved to incorporate mesmerizingly artistic content with the potential for immense reach, making the concert industry more inclusive and accessible. Read More
Marketing
Booming in Asia, Shoppable Streaming Video Faces a Bumpy Road in the U.S.
Avery Booker | Share
As the intersection between streaming entertainment and e-commerce continues to blur in China, shoppable streaming video is now starting in North America. Read More

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Index Level	Daily Change	% Change
260.76	+$0.23	0.09%

LVMH	Kering	Richemont
+$0.6	-$0.03	-$0.17

Adidas Throws a Music Party in China’s Metaverse

Should Luxury Brands Tune Into Virtual Concerts?

Booming in Asia, Shoppable Streaming Video Faces a Bumpy Road in the U.S.

Your China Cheat Sheet