Tech
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Live-Streaming Goes Mainstream in China as Two-Thirds of Beauty Brands Sign On
A new report by L2 finds that China's massive live-streaming boom offers brands a direct line to tech-savvy millennial consumers. Read More -
VR is the New Reality for China’s Online Shopping Portals
E-commerce, luxury, and fashion companies embrace virtual reality (VR) to connect with Chinese consumers. Read More -
Tech Spotlight: Mafengwo Gives Online Travel Planning a Social Twist
The popular Chinese travel social network is catching on with independent Chinese tourists and amateur travel bloggers looking for unique experiences. Read More -
With 92% of Luxury Brands on WeChat, Here’s How They Can Step up Their Game
While the luxury industry has seen the value of engaging consumers on WeChat, many brands have the opportunity to dramatically expand the technical features of their accounts. Read More -
Luxury’s ‘Smart’ Tech Revolution Sees Front Line in China
From Apple to Aston Martin, the global luxury industry has its eyes on high-tech innovation thanks in large part to Chinese demand. Read More -
What Weibo’s Rebound Means for Digital Luxury Marketing
After a significant decline in user numbers last year, growth has picked up for the microblogging platform as it remains an important tool for brands to reach Chinese consumers. Read More -
From ‘Mespoke’ to E-Wallets: The Top China Digital Trends Europe’s Luxury Brands are Following
Representatives from top luxury purveyors including Hermès and LuisaViaRoma recently descended on Paris to discuss the hottest digital luxury marketing trends in China for the China Connect conference. Read More -
Apple Watch in China: No Easy Sell Despite Brand Obsession
China may have "Apple Fever," but that doesn't necessarily guarantee sales success for the pricey new Apple Watch. Read More -
[SPONSORED] Event Watch: China Connect Paris
Europe's biggest conference on Chinese consumer trends and digital marketing, marks its fifth anniversary this year with speakers hailing from Sina Weibo, iQiyi, Estée Lauder, and Hermès. Read More -
Tmall Goes Social With Brand-Tagging Mobile App
Shopping meets social networking on a new mobile feature unveiled by Alibaba's B2C giant. Read More
