team wang
Why Fila Fusion chose Team Wang, and more China collabs
This week in China, Pop Mart’s Space Molly extends its foray into fashion via Beams, Team Wang joins Fila Fusion, and Costs launches Asics GT-2160 sneakers Read MoreWho is the Aimé Leon Dore of China?
Leading the Ivy League trend and attracting flocks of fans, Aimé Leon Dore is spearheading menswear in the West. In China, finding the equivalent is tricky. Read MoreClot Gives McDonald’s A Streetwear Makeover In China
The Asia-exclusive collaboration is generating a huge buzz across major social media channels. What can brands learn from the partnership? Read MoreWant Your Brand Collaboration To Stand Out In China? Get Nostalgic.
One stand-out trend in China is leveraging familiar IPs from cartoons or national food brands to stir a sense of nostalgia in millennials and Gen Zers. Read More