tea culture
‘Stove-Boiled Tea’ — China’s Newest Way To Chillax
What Happened: “Stove-boiled tea” (围炉煮茶) is quickly becoming the latest slow-living lifestyle trend among young Chinese consumers. As the name suggests, the activity refers to lightly roasting tea leaves before… Read More
What China’s “Lying-Flat” Trend Means For Luxury Brands
Thanks to China’s new lying flat movement, young consumers are choosing slower lifestyles. But can luxury brands connect with this trend? Read More
High-End Chinese Tea Makes New European Inroads
This week, the Tieguanyin Association of Anxi, Fujian province signed an partnership agreement with a European representative to see Anxi Tieguanyin once again enter the European premium tea market, following… Read More-
Starbucks Opens “Venti”-Sized Location In Xiamen, Largest In Mainland China
The 400-square-meter, four-story flagship features design aspects and special products that play to the strong influence of China's tea culture in Fujian, along with decor inspired by old Xiamen. Read More -
Tea Tourism Festival Kicks Off In Anxi County
To back up its claim as the traditional home of Tieguanyin, this week Anxi county in Fujian province hosts the "Tieguanyin Tea Farm Tourism Festival." Read More
